Experience the fusion of contemporary art and high fashion as Marc Jacobs launches a vibrant new capsule celebrating creativity and joy. Marc Jacobs continues to push the boundaries between fashion and art with its latest Season of Joy collection, a limited-edition capsule developed in collaboration with three renowned contemporary artists. The collection represents a year-long creative journey that transforms artistic expression into wearable pieces celebrating joy, self-expression, and cultural creativity.
Three Distinctive Artistic Voices Unite for Fashion
The collaboration brings together David Shrigley, Derrick Adams, and Hattie Stewart, each contributing their unique artistic perspective to create a collection that blurs the lines between art and fashion. Marc Jacobs, known for culture-defining creative collaborations that extend beyond traditional fashion boundaries, spent the past year developing this distinctive collection with these three voices in contemporary art.
Each artist’s signature style transforms into wearable art through ready-to-wear pieces, accessories, and signature bags. David Shrigley’s satirical wit channels “the absurdity that sparks laughter and lightness;” Adams’ vibrant geometries “celebrate color, rhythm, and play;” and Stewart’s pop-surrealist florals and characters “offer a psychedelic burst of optimism.” Together, their work transforms the collection into “a wearable gallery of creativity’s most uplifting emotion: joy. Each piece is a celebration of self-expression and a reminder that joy is meant to be worn,” as said.
The capsule stands apart for its deeply personal artistry. David Shrigley’s collaboration embraces witty graphic slogans and quirky illustrations, bringing everyday humor to statement pieces such as ringer tees and wool scarves. Derrick Adams infuses canvas totes and accessories with rainbow geometries that evoke celebration and movement. Hattie Stewart’s work, famous for its playful characters and vibrant florals, inspires psychedelic-printed bags and bold, small leather goods. Collectors and fashion lovers will find each piece is as much a work of art as a style statement.
Expanding Joy Through Strategic Partnerships
Marc Jacobs extended JOY beyond the brand by inviting a circle of like-minded partners to interpret the campaign through their own iconic products. Collaborators include Converse sneakers and SHUT skateboards, customized Gibson Les Paul™ guitars and accessories, Brompton bikes, vibrant Moleskine journals, collectible box sets of premium Crayola adult creative tools, luxe pet accessories from maxbone, and two Barbie dolls wearing one-of-a-kind miniaturized styles from the collection. “Each item becomes a joyful canvas for this artistic collaboration,” as noted.
Global Immersive Campaign Experience
The campaign, photographed by Nick Newbold and styled by Stella Greenspan, presents JOY as “a multi-sensory journey that will roll out globally through immersive installations and curated pop-ups at Nordstrom NYC, Galeries Lafayette Paris, Isetan Tokyo, and The Standard High Line New York.” This next phase of the campaign “highlights a core Marc Jacobs belief: the future of fashion lies not in following trends, but in creating cultural moments,” as explained.
Launch Details and Availability
The capsule collection launches in September 2025 in select Marc Jacobs boutiques worldwide, online, and at exclusive gallery-inspired pop-ups in New York, London, Paris, and Tokyo. The Season of Joy collection exemplifies Marc Jacobs’ commitment to cultural innovation, showing how fashion can serve as a platform for artistic creativity while building meaningful connections through joy.
Future Outlook
Looking ahead, Marc Jacobs’ innovative approach signals the direction high fashion is taking worldwide: a growing embrace of sustainability, diversity, and technology-driven design. As global trends move toward eco-friendly materials, digital fashion experiences, and greater inclusivity, future Marc Jacobs collections may integrate even more environmentally responsible fabrics, interactive online launches, and collaborations that cross traditional genre boundaries.
