2023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand

Demand for snail beauty products is driven by increase in awareness about snail mucin's beauty-enhancing properties to help address dry skin, stretch marks, acne, rosacea, age spots, and burns.

In addition, Snail mucin is said to have beauty-enhancing antioxidants, including elastin, antimicrobials, proteins, hyaluronic acid and glycolic acid. The global snail beauty products market was valued at US$ 1.2 Bn in 2021. The global industry is anticipated to grow at a CAGR of 5.8% during the forecast period from 2022 to 2031 and reach US$ 2.1 Bn by 2031.

Asia Pacific led the global snail beauty products market in 2021. Snail slime-based anti-aging and anti-acne lotions have gained popularity due to wrinkle and acne problems experienced by the elderly population.

According to market trends, demand for snail beauty products in the region is driven by rise in prominence of snail spas in South Korea, Thailand, and Japan. The rise in popularity is being seen in other countries such as Europe, where the European Government is providing subsidies for investment in ventures such as snail farming.

Leading players in the global snail beauty products market have adopted strategies, such as product portfolio expansion and merger & acquisition, to expand global footprint. Guerdon, a premier company that exports and imports goods from countries including Germany, exports 40 tons to 50 tons (25 million) of baby snails annually to farmers in France, as per estimates by William Reed Ltd.

Brand To Know: COSRX

COSRX, stands for Cosmetics + RX(Prescription) has quickly become one of America's favorite skincare brands providing snail inflused products with affordable skincare solutions, sold at retailers nationwide, including Amazon, Ulta, Revolve, and Dermstore. COSRX is known for seeing out on Amazon fast, after every restock and was a viral product in 2022 with their ongoing #SnailDanceChallenge and #SnailDuoShot and #SlapSnail with 273.6M views on TikTok.

TikTokers aren't the only ones going crazy for the Snail Essence. The best-selling snail essence has amassed thousands of 5-star ratings on Ulta, with many claiming that it works wonders on dry, damaged, and acne-prone skin helping to strengthen the skin barrier and achieve that coveted glass skin.

No Snails are Harmed - COSRX

The Advanced Snail 96 Mucin Power Essence Serum has gone viral on TikTok and COSRX Advanced 92 Snail Essence Cream is no exception. Containing 92 percent snail secretion filtrate, this lightweight moisturizing cream is hugely popular among beauty TikTokers for its ability to repair skin damage, nourish, and brighten; leaving the skin feeling soft and plump.

Advanced Snail 92 All In One Cream - COSRX Advanced Snail 92 All in One Cream is a lightweight moisturizer that nourishes, replenishes, and plumps with moisture.

• Benefits Improves overall skin radiance by targeting dullness and brightening the skin Provides long-lasting hydration without leaving a greasy residue Plumps the skin and supports healthy elasticity Minimizes the look of fine lines and wrinkles Enhances skin's natural glow
• Highly concentrated formula contains 92% snail mucin For all skin types, especially dehydrated and aging skin pH: 5.5-6.5 Key Ingredients Snail Secretion Filtrate: A snail extract that brightens, hydrates, and supports healthy skin repair Hyaluronic Acid: Improves hydration and reinforces the moisture barrier
• Formulated Without Parabens Sulfates Phthalates - Advanced Snail 92 All In One Cream

Thousands of reviewers have praised the Snail 92 cream cream's results, calling it a "staple moisturizer," "the holy grail," "I'm a huge fan," and "my new obsession." One reviewer said that it made a "huge improvement in just one week," and "Been using for a couple weeks now and acne has definitely lessened! And my skin isn't dry" adding, "[it] helped clear a bad acne flare-up in about six days of adding it to my routine!"

Advanced Snail 96 Mucin Power Essence - Like a multivitamin for your skin, COSRX Advanced Snail 96 Mucin Power Essence contains 96% snail mucin to nourish, repair, and plump with moisture.

• Benefits Improves overall skin radiance by targeting dullness and brightening the skin Provides long-lasting hydration without leaving a greasy residue Plumps the skin and supports healthy elasticity Minimizes the look of fine lines and wrinkles Enhances skin's natural glow
• Highly concentrated formula contains 96% snail mucin For all skin types, especially dehydrated and aging skin Dermatologist-tested Hypoallergenic pH: 6.5-7.5
• Key Ingredients Snail Secretion Filtrate: A snail extract that brightens, hydrates, and supports healthy skin repair Sodium Hyaluronate: A form of hyaluronic acid that dramatically boosts skin moisture Arginine: An amino acid with antioxidant properties that supports elasticity
• Formulated Without Parabens Phthalates Alcohol - Advanced Snail 96 Mucin Power Essence

One shopper raved about the Snail Essence saying, "I've been struggling with acne since middle school, and well into college, my face was riddled with acne scars and breakouts. I found this while 'window shopping' on Amazon and expected it to be let down, because it was so cheap... Best decision ever, though. My acne scars are fading, I no longer get breakouts/redness, and my oiliness is toning down, even with moisturizer. Oh, it also absorbs very fast and feels like nothing."

Learn more about COSRX, and purchase on ULTA Beauty here.