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THE LATEST IN RETAIL TODAY - July 29, 2022

Sigma Beauty expands select products in Sephora and Amazon
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BREAKING TOP STORIES

Sigma Beauty expands select products in Sephora and Amazon

After Sigma Beauty’s first successful partnership with Sephora in 2021, offering two exclusive brush care gadgets. Now, in 2022, the beauty brand is expanding our partnership with two products in collaboration with Sephora, the Sigma X Sephora SigMagic® Brushampoo™ and Brush Cleaning Mat, exclusively available in Sephora and at Sephora.com.

"We are excited to expand our retail partnerships with two of the best shopping destinations for beauty products," said Dr. Simone Xavier, co-founder and Chief Creative Officer of Sigma Beauty.

Sigma is also pleased to be expanding its relationship with the biggest name in retail, Amazon. The Minnesota-based brand is looking forward to launching virtual storefronts in France, Spain, Italy, Sweden, Netherlands, Poland, Germany, and the UK.

"Sigma joined Amazon US in 2020 with a store front offering a varied assortment of brushes, brush care gadgets, and makeup," Dr. Xavier continued. "Our Amazon US business has experienced exponential growth with sales increasing 400% YOY. We are thrilled to join Amazon EU, and to make our top selling products available to 8 new European countries. We expect our Amazon EU business to be as successful as our Amazon US business. Shipping costs from the US are definitely a roadblock for international clients, so we are happy to be able to eliminate this cost by making our products widely available internationally through Amazon, and look forward to additional expansion in the coming years."

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COSMECON (Sept 2022), Illinois, USA – Beauty Conference
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