Latest Business, Fashion, Beauty News

THE RB DAILY NEWS

ADVERTISEMENT

THE LATEST IN RETAIL TODAY - August 15, 2022

Pacsun Partners With First Ever Metaverse Influencer
Pacsun continues to grow its digital presence by collaborating with the first known virtual…
→READ MORE
Online Fast Fashion Brand Announces Competition For Fashion Designers 2022
Newchic, a fast fashion e-commerce store, often resembling e-tailer Shein, today announced that it…
→READ MORE
Canadian-Born Retailer Ardene Celebrates 40 Years In Business
North American fashion retailer, Ardene, known for decades as the go-to spot for trendy clothing, footwear, and accessories, has unveiled its latest campaign for the…
Estée Lauder in talks to acquire Tom Ford
The Estée Lauder Companies is in talks to purchase the American designer brand, Tom Ford in an astonishing $3 billion deal. The Wall Street Journal…
Sigma Beauty expands select products in Sephora and Amazon
After Sigma Beauty’s first successful partnership with Sephora in 2021, offering two exclusive brush care gadgets. Now, in 2022, the beauty brand is expanding our…

BREAKING TOP STORIES

Pacsun Partners With First Ever Metaverse Influencer

Pacsun continues to grow its digital presence by collaborating with the first known virtual influencer, Miquela. As a leader within the metaverse, the addition of virtual influencers into its campaign initiatives is a natural next step for the retailer. Pacsun aims to further strengthen the connection with its core demographic who are exploring the digital space.

Pacsun and Miquela will collaborate on social content, amplifying the brand's back-to-school and 2022 holiday campaigns. Miquela became a phenomenon in 2016, when the 19-year-old robot based in Los Angeles appeared on Instagram and instantly went viral. Since then, she has graced a billboard in Times Square, has been named by TIME Magazine as a "most influential person on the internet," and has gained a millions-strong cult following known as her "Miqaliens."

"I'm so excited to be working with Pacsun on this campaign," said Miquela. "As a fan of their fits, vibe and vision, I couldn't be happier to partner up as we explore what the future of fashion and culture looks like for a new generation."

"Miquela has become a digital muse for Pacsun and we're thrilled to be working with a great example of a strong female advocate and inspiration," said Brieane (Brie) Olson, President at Pacsun.

This partnership marks the beginning of an exciting marketing strategy for the specialty retailer, who will be leaning more into the virtual influencer space and the metaverse heavily throughout Q4.

→Read more


RB INSIDER

Join today! Get all access to RB and partner events

BRAND OPPORTUNITY

COSMECON (Sept 2022), Illinois, USA – Beauty Conference
We’re excited to partner for the second year in a row with Pacific Retail forCOSMECON 2022the nationwide beauty summit series hosted by Pacific Retail properties. Brands in the beauty, wellness,…
→READ MORE

RETAILBOSS

BREAKING RETAIL NEWS, ANALYSIS, AND TRENDS

RETAILBOSS INC.

[email protected]

retailboss.co

 

STAY SOCIAL WITH US

facebook  twitter  pinterest  linkedin  youtube  instagram 
Unsubscribe   |   Manage your subscription   |   View online