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THE LATEST IN RETAIL TODAY - October 11, 2022

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Drunk Elephant opens signature luxury pop-up experience House of Drunk in France

House of Drunk Paris is coming to the Rive Gauche in the 5th arrondissement. Open to the public for two days only, from October 15 to 16, the event is a feast for the senses: Fans can touch, see, hear, and experience the world of Drunk Elephant.

The globally renowned skincare brand has been bringing its signature House of Drunk pop-up experience to fans since 2018. House of Drunk has previously been held in London, Singapore, and New York. Paris will be the most imaginative expression of Drunk Elephant to date. The city has long been a source of inspiration and adoration for brand founder and chief creative officer Tiffany Masterson. So there was no better place to host the first House of Drunk since 2019 and celebrate the brand's strong expansion throughout the EMEA region than the city of Love.

The two-story space will be dressed in the brand's colorful and playful motifs and will feature immersive experiences. Fans can discover the Drunk Elephant Difference, learn how to create a skincare smoothie, and sample the brand's biocompatible formulas for skin, hair, and body.

Installations include the Mixing Station, where guests can receive personalized smoothie consultations; the Ceramighty Tunnel for visitors to discover the recently launched Ceramighty AF Eye Balm; and much more. Attendees can select their favorite charms from the Charm Bar and shop the full collection in partnership with Sephora France.

Each day, the first 30 visitors will receive exclusive Drunk Life swag that is currently not available in France.

"I'm so excited to bring the world of Drunk Elephant to consumers and fans in Paris! Inside the House of Drunk, guests will be able to experience our unique philosophy and participate in fun Drunk Elephant moments," says Tiffany Masterson.

House of Drunk will be open Saturday, October 15, and Sunday, October 16 from 11 a.m. to 6 p.m.at Pavillon Rive Gauche, 6, rue Frédéric Sauton, 75005 Paris, France.

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