A New And Sustainable Mixed-Use Project, 8850 Sunset Will Open In West Hollywood
Silver Creek Development in partnership with Miami-based architecture and design firm, Arquitectonica, today unveiled a newly updated design for 8850 Sunset Boulevard, a mixed-use project on the Sunset Strip in the City of West Hollywood, with construction scheduled to begin in 2023.
Designed to further revitalize the Sunset Strip while paying homage to its rich legacy, the 8850 Sunset project will contribute to the liveliness of the community throughout the day and night with a remarkable mixed-use vision that includes street level cafés, pedestrian-oriented restaurants and bars, retail spaces, a five-star luxury hotel, and residences. Building on the unique history of the local area, the development will feature a re-envisioned Viper Room, by Rockwell Group. The Viper Room will include a newly designed public entrance that references the design of the iconic space and a new music venue and recording studio that will also pay tribute to the history, authenticity, and soul of the popular nightclub in a new modern framework.
“We are delighted to bring forth this distinguished mixed-use project that pairs an unparalleled level of luxury and attention to detail with a historic location on the iconic Sunset Strip. The project is a complementary offering to the Strip and will include a five-star luxury hotel to make 8850 Sunset a premier destination in the heart of West Hollywood,” said Charles Essig, Managing Director at Silver Creek Development.
Since initially proposing a redevelopment of the 8850 Sunset site in 2018, Silver Creek has worked closely with the community and taken significant public input on the project. Through engaging with architecture firm Arquitectonica, the newly announced design responds to that feedback and is set to blend seamlessly with the surrounding landscape of West Hollywood, incorporating sustainable public and private greenspaces with the contemporary vision. Arquitectonica focuses on ecologically sensitive, yet commercially viable design and is widely recognized for its ability to create unique forms of memorable imagery in close harmony with the environment, making them an ideal partner for the revitalization of this area.
The residential portion of the design includes 26 market-rate condominiums and 8 affordable housing units as well as state-of-the-art residential amenities. With the neighborhood spirit in mind, pedestrian scale is celebrated with the introduction of a horizontal architectural feature, emphasizing the street level experience and enriching the public realm. Outdoor dining and amenity terraces with greenspace are complemented by the unique panoramic views, surrounding hills and the activity of the Sunset Strip.
“The design is defined by a series of thin horizontal planes that fade into the sky. These architectural horizon lines rise from a base of ever-changing, dynamic perforated bronze panels that anchor the building to the ground. It is the story of the Earth and the endless Pacific horizon,” said Bernardo Fort-Brescia, Co-Founder of Arquitectonica.
8850 Sunset is the latest in the transformative evolution of the legendary Sunset Strip, which has seen the addition in recent years of a number of new mixed-use developments and buildings.
The building’s adjusted form, which will be approximately 237,234 square feet of enclosed space and 12 stories maximizes stunning views, light and open space connections that reflect the local environment and surrounding skyline. At the street level, a two-story podium with cafes, public spaces, the Viper Room entrance and retail echoes the scale and granularity of traditional storefronts along Sunset Boulevard, creating a site-specific dialogue between the new development and the surrounding area. Levels two through five will be dedicated to the five-star luxury hotel that will take residence upon the project’s debut and the accompanying residences will occupy floors six through ten. Large Juliet balconies will break up with façade of the hotel and residences with outdoor and amenity terraces incorporated throughout. An open concept residential rooftop and pool pair with the hotel’s Presidential suite and rooftop amenities to create an unparalleled top-level destination for the public with panoramic city, hillside, and ocean views. The tenth floor incorporates a restaurant and bar with an outdoor dining terrace and event space, serving as a vibrant new outdoor dining and social gathering space on the Sunset Strip.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.