Allyson Felix Launches Her Own Shoe Company 2yrs after Nike Split

Allyson Felix launches her own shoe company called @bysaysh two years after Nike and Allyson ended her 2019 partnership contract, over a dispute about maternity protections for future Nike-sponsored mothers.

After detailing her dispute with Nike in a New York Times op-ed and departing the company, Felix signed an apparel deal with Athleta, becoming the first athlete spokesperson for the female-focused brand.


[via. TIMES / Exclusive] The company’s first product, the Saysh One sneaker, is available for pre-order on the company’s website; for $150, consumers can purchase the shoe and a lifetime membership to the “Saysh Collective,” a digital subscription product that will offer perks like workout videos, opportunities to network with other Saysh members and have conversations with Felix and other newsmakers. (On its own, a Collective membership costs $10 per month.)

Over the past few months Felix, who serves as Saysh president, and her brother and business partner Wes, who is CEO, raised $3 million in seed money from a broad range of venture investors.

Felix has been running in a Saysh track spike at the Olympic Trials, and she will do the same in Tokyo at the Games.

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