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Allyson Felix Launches Her Own Shoe Company 2yrs after Nike Split

Allyson Felix launches her own shoe company called @bysaysh two years after Nike and Allyson ended her 2019 partnership contract, over a dispute about maternity protections for future Nike-sponsored mothers.

After detailing her dispute with Nike in a New York Times op-ed and departing the company, Felix signed an apparel deal with Athleta, becoming the first athlete spokesperson for the female-focused brand.


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