Allyson Felix launches her own shoe company called @bysaysh two years after Nike and Allyson ended her 2019 partnership contract, over a dispute about maternity protections for future Nike-sponsored mothers.
After detailing her dispute with Nike in a New York Times op-ed and departing the company, Felix signed an apparel deal with Athleta, becoming the first athlete spokesperson for the female-focused brand.
ABOUT SAYAH BRAND[via. TIMES / Exclusive] The company’s first product, the Saysh One sneaker, is available for pre-order on the company’s website; for $150, consumers can purchase the shoe and a lifetime membership to the “Saysh Collective,” a digital subscription product that will offer perks like workout videos, opportunities to network with other Saysh members and have conversations with Felix and other newsmakers. (On its own, a Collective membership costs $10 per month.)
Over the past few months Felix, who serves as Saysh president, and her brother and business partner Wes, who is CEO, raised $3 million in seed money from a broad range of venture investors.
Felix has been running in a Saysh track spike at the Olympic Trials, and she will do the same in Tokyo at the Games.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.