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Art Dealer Avery Andon launches curated Art NFT platform and marketplace

Art Dealer Avery Andon launches curated Art NFT platform and marketplace

Art Dealer Avery Andon Launches Curated Art Nft Platform And Marketplace

Veteran Art Dealer Avery Andon, has launched a highly curated Art NFT platform and marketplace, ArtGrails (https://www.artgrails.com/). In an epic hip-hop power move, Andon, an artist manager and lifelong advisor to some of Hollywood’s most elite celebrities & art-collectors, has paired hip-hop legend and WuTang Clan founding member, Ghostface Killah, with world-renowned jeweler, Jason Arasheben, aka Jason of Beverly Hills

The two have melted down Ghostface Killah’s “Golden Eagle Bracelet,” an iconic piece of hip-hop history, turning the one pound 24k solid gold bracelet into a giant one pound gold coin, minted as an NFT. The original was created by jeweler to the stars, Jason Arasheben, better known as Jason of Beverly Hills, whose clients include LeBron James, Drake, Sean “Diddy” Combs, Mariah Carey, J-Lo, and more. 

On November 30th, the coin and an NFT video of the bracelet being melted and minted, will be available as one exclusive set (ultimately available to only one buyer) via auction on the ArtGrails platform. To kick off the launch of the platform and the beginning of Art Basel 2021, ArtGrails is hosting an invite-only VIP viewing event, art show, and kick-off party on November 30th in the design district of Miami.

No part of the exclusive ‘minting event’ video will be posted online by ArtGrails, leaving the auction winner the power to decide if the ultra-exclusive NFT-backed video becomes available for public viewing elsewhere.

Ghostface Killah’s solid 24k Gold Eagle Bracelet is an emblem of hip-hop history, and now, in a display that is quintessentially ‘2021’, someone other than Ghostface will be able to own the iconic WuTang member’s bling –– only in the form of a one-of-a-kind gold coin created from the melted bracelet.

The coin comes with an NFT video featuring Ghostface and Jason of Beverly Hills melting the eagle bracelet and transforming it into the 1lb coin.

“This auction features some of the most monumental custom NFTs ever created, which required a platform that provides a truly custom experience for delivering high-end art,” said

Avery Andon, Founder and CEO of ArtGrails. “With NFTs en route to becoming an industry standard, ArtGrails pushes the industry forward, demonstrating that the future of fine art and collectibles goes beyond paper certificates of authenticity; therefore raising the standard for art buyers, owners, and dealers.”

SOURCE: GLOBAL NEWSWIRE

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