The British Fashion Council (BFC) is delighted to announce a brand new category as part of The Fashion Awards 2021—the first ever Fashion Award for Metaverse Design exclusively with Roblox and its first winner, cSapphire. This new award recognises a digital designer who pushes the boundaries and showcases excellence in digital fashion design within the metaverse. Five digital fashion creators from the Roblox community were shortlisted for the Award by Roblox’s developers and creators*. Alessandro Michele, Creative Director of Gucci, will make an appearance as an avatar to present the award in The Fashion Awards experience on Roblox.
cSapphire was chosen by a judging panel made up of BFC Chief Executive Caroline Rush, Supermodel and Entrepreneur Karlie Kloss, Highsnobiety Editorial Director Christopher Morency, Dazed Fashion Features Director Emma Davidson, and W Magazine Editor-in-Chief Sara Moonves.
To celebrate the launch of the award, the BFC has created an immersive experience on Roblox which offers fashion fans from all over the world the opportunity to be part of its iconic annual event that gathers some of the most influential fashion insiders, designers, innovators and celebrities. The experience instantly transports visitors into the iconic Royal Albert Hall where they can enjoy one of the world’s biggest celebrations of fashion in a new and unique way, walking the virtual red carpet together with their friends, exploring nominees’ displays and trying on their virtual items, as well as watching Awards video footage. The Fashion Awardsimmersive experience on Roblox is available on the platform starting November 29th and until December 7th, 2021.
Visitors to The Fashion Awards experience on Roblox will also be able to purchase a range of digital items created exclusively for this event by Gucci. Proceeds from these items’ sales will be donated to the BFC Foundation, the charity that supports the future growth and success of the British fashion industry by focusing on education, grant-giving and mentoring.