The British Fashion Council (BFC) is delighted to announce a brand new category as part of The Fashion Awards 2021—the first ever Fashion Award for Metaverse Design exclusively with Roblox and its first winner, cSapphire. This new award recognises a digital designer who pushes the boundaries and showcases excellence in digital fashion design within the metaverse. Five digital fashion creators from the Roblox community were shortlisted for the Award by Roblox’s developers and creators*. Alessandro Michele, Creative Director of Gucci, will make an appearance as an avatar to present the award in The Fashion Awards experience on Roblox.
cSapphire was chosen by a judging panel made up of BFC Chief Executive Caroline Rush, Supermodel and Entrepreneur Karlie Kloss, Highsnobiety Editorial Director Christopher Morency, Dazed Fashion Features Director Emma Davidson, and W Magazine Editor-in-Chief Sara Moonves.