IPSY announces newest collaboration, Glam Bag X Madelaine Petsch. Petsch will join a list of previous, highly-coveted Glam Bag X collaborations including Huda Kattan, Khloe Kardashian, and most recently, Addison Rae. The sixth edition of IPSY’s Glam Bag X features a total…
Gabrielle Union and Dwyane Wade’s launch baby care brand PROUDLY, for babies with melanated skin. According to the U.S. Census Bureau, as of 2015, 50.2% of babies born in the US have one parent of color. However, historically, no baby…
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After Sigma Beauty’s first successful partnership with Sephora in 2021, offering two…
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Meet co-founder Jennifer Leveque and Edson Estime of Whipped Lash NY Whipped Lash Premium Silk Magnetic Eyelashes was co-founded by couple entrepreneurs Jennifer Leveque and Edson Estime, providing a safe and affordable…
After Sigma Beauty’s first successful partnership with Sephora in 2021, offering two exclusive brush care gadgets. Now, in 2022, the beauty brand is expanding our partnership with two products in collaboration with…
The Estée Lauder Companies (ELC) and NYKAA, one of India’s leading omnichannel beauty and lifestyle retailers, are excited to announce the launch of BEAUTY&YOU India. The program will support India-focused companies and…
We’re excited to partner for the second year in a row with Pacific Retail for COSMECON 2022 the nationwide beauty summit series hosted by Pacific Retail properties. Brands in the beauty, wellness, and fitness…
The leader in “Buy Now, Pay Later” (BNPL) payments, Afterpay today announced a partnership with the leading prestige beauty omni-retailer Sephora to offer customers the flexibility to pay in four installments when…
CVS Pharmacy is piloting a new Skin Care Center format, launching in three CVS locations, featuring a wholly owned “shop-in-shop” beauty experience to bring enhanced access to skin health innovations. The Skin…
Vow Beauty announces the expansion of its Something Borrowed…Something BHA 2% Toner retail footprint to walmart.com. The active-ingredient, Gen Z friendly brand is known for its clean, pH balanced, cruelty-free formulas that…
For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives. “One year after the…
Kim Kardashian’s legal team has spoken up regarding the trademark dispute between the ‘SKN by Kim’ skincare products and a salon providing services called ‘SKKN+’ The lawyers are calling the trademark dispute…
Ulta Beauty is now accepting applications for its MUSE Accelerator, its inaugural program dedicated to supporting early-stage BIPOC (Black, Indigenous and people of color) beauty brands to launch and thrive in retail.…