The Dior Fall 2022 men’s runway show went on the road to London. Menswear artistic director Kim Jones drew inspiration from Jack Kerouac and his passion for innovation, a theme that resonates powerfully with Maison Dior. The world of On The Road – the American author’s second novel, is referenced in the collection’s different pieces.
From counterculture to culture, the collection merges the finesse of Parisian couture with the modern, casual ease of American sportswear.
Fair Isle knits are intricately embroidered with sequins, and cloqués are woven with the “CD Diamond” logo. The graphics of Dior carré scarves adorn shifts and jackets, each featuring a letter “D” framing a vision of a great American national park, including Yellowstone, Yosemite and Kerouac’s Big Sur.
The runway décor reinvented the legendary manuscript of On The Road, a continuous 120-foot scroll. This tribute to travel and America included a recreation of the library of rare first editions and documents in Kim Jones’ London home, curated by Sammy Jay, Literary Specialist at Peter Harrington rare book dealers.
In this latest collection, the new era of literature marked by Jack Kerouac meets the world of fashion by Kim Jones for Dior.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.