Global fashion market shifts towards digital sales amid COVID-19 in 2020. The global fashion industry experienced a drastic decline the sales volume after the outbreak of the COVID-19 pandemic in 2020. In the meantime, the digital clothing market accelerated over the year with the consumers’ adoption of online shopping. More than half of the global retail growth is projected to come from online sales between 2020 and 2025, and around 10% of digital sales are expected to be in the hands of the fashion industry during that period. Dominant market players such as Global Fashion Group and ASOS saw sales growth of 10-20% from 2019 to 2020.
Online apparel market grew faster year-on-year in 2020 amid COVID-19 than the years before