G.O.A.T. Fuel ®, the Health-Forward Energy Drink From Launches Into Target Stores
This week, G.O.A.T. Fuel ®, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announces expansion into Target locations across California, Florida, Mississippi, and select Target stores in Texas. The distribution expansion demonstrates ongoing growth for the beverage company, which is known for its proprietary blend of cordyceps mushrooms, natural caffeine, green tea, BCAAs, 10 essential vitamins, zero sugar, and zero preservatives.
The chain will retail all eight flavors — Blueberry Lemonade, Tropical Berry, Peach Pineapple, Pink Candy, Watermelon Fruit Punch, Gummy Bear, Mango Passion Fruit, and Acai Berry in single-serve 12-oz cans. The rollout will initially see G.O.A.T. Fuel ® available in select Target locations in these markets, and availability in all California, Florida, and Mississippi Target stores in coming weeks.
G.O.A.T. Fuel ®, already available at various retail locations across the country, is quickly becoming the go-to energy drink for those looking for a clean boost of energy. Renowned for its cordyceps mushrooms—the first energy drink to tap into the powerhouse adaptogen—G.O.A.T. Fuel ® delivers sustained clean energy, and is the ideal beverage for anyone chasing greatness. The distribution expansion follows the November announcement naming G.O.A.T. Fuel as the Official Energy Drink of the Los Angeles Lakers—yet another indication of the beverage company’s fast-growing popularity amongst athletes and non-athletes alike.
“I’ve had a lot of great teammates, but it’s hard to imagine a better winning combination than G.O.A.T. Fuel being available at Target,” said Rice. “We’ve always set out to spread the message that anyone can be a G.O.A.T. and now that’s even more possible with G.O.A.T. Fuel available at one of the most iconic retailers in the country. As the first Black-owned energy drink company in the multi-billion dollar beverage category, this is an exciting milestone for G.O.A.T. Fuel’s growth.”
G.O.A.T. Fuel ® can also be purchased at goatfuel.com and via the brand’s mobile app. Visit goatfuel.com to find the retail store nearest to you.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.