Gap Launches First Gamified Collectible NFT Experience
Gap, a renowned clothing retailer, has recently ventured into the world of non-fungible tokens (NFTs) by launching its first gamified collection NFT experience.
Hi, I'm Jeanel Alvarado! I have over 15 years of…
Gap, a renowned clothing retailer, has recently ventured into the world of non-fungible tokens (NFTs) by launching its first gamified collection NFT experience. This innovative approach aims to bring Gap's iconic products to new and existing customers in an engaging and interactive manner. The launch features a digital experience that celebrates creativity and offers customers the unique opportunity to own a limited edition, collectible Gap hoodie.
The gamified experience encourages customers to collect Gap hoodie digital art at the Common and Rare levels, which unlocks the opportunity to purchase the Epic limited edition digital art by Brandon Sines, the artist behind Frank Ape, and a physical Gap x Frank Ape by Sines hoodie. This collaboration aligns with Gap's values of modern American optimism and emphasizes community, creativity, and self-expression.
Gap's digital collectibles are available exclusively on gap.com/nft and feature four levels: Common, Rare, Epic, and One of a Kind. The first level, Common, was on sale for 2 tez (XTZ) each until January 15, with additional drops available over the next two weeks. The digital collectibles are available on a first-come, first-served basis, with limited editions at the Rare and Epic levels.
In line with Gap's commitment to sustainability, the company has chosen to leverage Tezos, an open-source blockchain known for its energy-efficient approach and low carbon footprint. This decision reflects Gap's dedication to minimizing environmental impact while exploring new ways to connect with customers in a digitally led world.
As part of this initiative, Gap plans to develop additional digital experiences in partnership with culture shapers. This launch not only marks Gap's entry into the rapidly evolving digital ecosystem but also showcases the potential of NFTs and gamification in enhancing customer engagement and creating enduring relationships.
Hi, I'm Jeanel Alvarado! I have over 15 years of expertise as a Marketing Manager, E-Commerce Strategist and Retail Consultant. I track, evaluate and forecast data-driven market trends, shopping habits and help develop retail strategies to drive customer acquisition and sales. With my Bachelor of Commerce Degree in Marketing, minor in Real Estate and my life experience as former Senior Managing Director at the University of Alberta School of Business, School of Retailing. My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, LuxePack, Consumer Affairs, The Daily Wire, The Current, GoBanking Rates, Bustle, Colliers’s Retail:Recorded podcast, and many more!