US jeweller Tiffany & Co. and Italian fashion house Gucci have tied for Luxury Daily’s 2021 Luxury Marketers of the Year.
Between Tiffany’s new chapter as part of the LVMH portfolio and Gucci’s 100th anniversary as a brand, both luxury houses spent the year driving imaginative and original content, utilizing digital platforms and tapping celebrity voices to maximize engagement.
This is the first time two luxury brands have tied for first place for the Luxury Daily Award.
“LVMH strategically accomplished what they intended [with Tiffany’s], to show they are touting more modernity and inclusivity while elevating the brand by introducing more expensive pieces to the line,” said Rebecca Miller, founder/CEO of ARTful Communication, New York.
“Gucci has effectively responded to the lockdown over the past several months, showcasing the breadth and energy of its collection by changing living spaces into laboratories for self-expression, inventiveness, and exploration.”
The Luxury Marketer of the Year award was decided based on luxury marketing efforts with impeccable strategy, tactics, creativity, execution and results. All candidates selected by the Luxury Daily editorial team and from reader nominations had to have appeared in Luxury Daily coverage this year. Judging was based purely on merit.
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