Halsey Launches Second, Lower-Priced Beauty Brand At Walmart

Halsey, announces the release of her second beauty brand, af94, with co-development with exclusive partner, Walmart. The artist-formulated products are all vivid in color, strong in performance, and priced for accessibility at $10 and under. Available exclusively at Walmart, af94 will be sold in approximately 2,900 doors across the country, as well as on Walmart.com.

“After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach,” said Halsey, “which is why we are so excited to be launching this new collection with Walmart. I hope wearing this makeup, however that looks for you, inspires you to break beauty rules and color outside of the lines.”

“Walmart is committed to making beauty accessible for all of our customers and we are thrilled to be adding af94 to our growing lineup of affordable, inclusive and quality beauty products,” said Creighton Kiper, merchandising VP for Beauty, Walmart U.S. “Our assortment reflects shoppers’ evolving interests and we are proud to collaborate with Halsey, someone who has built a platform on inclusivity, to develop a brand that will resonate strongly with our customers.”

All af94 products are 100% vegan and cruelty-free, and cleanly-formulated. All af94 products are exclusively available for purchase at Walmart, Walmart.com and af94.com.