H&M Announces Successful Launch In Southeast Asia With Zalora E-Commerce Partner

The partnership with H&M and Zalora as H&M’s e-commerce partner in Southeast Asia covering four markets namely Malaysia, the Philippines, Singapore and Indonesia. The tie-up debuted in Indonesia in mid-March, 1 April in Malaysia, and on 14 April in Singapore. H&M and Zalora also confirmed the extension of the initial two-month collaboration in the Philippines, which began in Q4 2020 to a long term one.

“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia. Backed by their strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com. We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant,”  says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific. 

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