Instacart and Michaels Expand Partnership To Launch Same-Day Delivery

Instacart, the leading online grocery platform in North America, and Michaels, the largest arts and crafts retailer in North America, today announced an expanded partnership to launch same-day delivery from more than 100 Michaels stores across Canada. As the first specialty arts and crafts retailer on the Instacart platform, customers can now shop from Michaels’ assortment of more than 22,000 items across categories like fine arts, yarn, paper crafts, baking, jewelry-making, and more, delivered in as fast as an hour from over 1,200 locations across North America.

As part of Michaels’ strategy to transform its omnichannel approach, Instacart and Michaels’ national partnership in Canada comes on the heels of a recently expanded nationwide partnership in the U.S. Since the initial U.S. pilot launched in March 2021, Michaels reports that it has seen a significant number of incremental customers shop via Instacart. 

“For nearly 50 years, Michaels has inspired consumers across North America to pursue their creative goals with its broad selection of arts and crafts supplies,” said Chris Rogers, Vice President of Retail at Instacart. “We’re proud to expand our footprint with Michaels across North Americatoday, making it possible for families in Canadato get the materials they need — whether looking for an art canvas, scrapbook accessory or kids activity — delivered directly to their door in as fast as an hour.”

Heather Bennett, Executive Vice President of Marketing and Ecommerce at Michaels added, “Michaels is proud to be giving our Makers across North America even more ways to shop and create through our deepened partnership with Instacart. As the first specialty arts and crafts retailer on the platform, this expansion to offer super fast delivery from our stores across Canada is the latest step in our journey to transform our omnichannel approach and support every Maker in bringing their creative dreams to life.”

Instacart today partners with more than 700 national, regional and local retailers, including unique brand names, to deliver from nearly 65,000 stores across more than 5,500 cities in the U.S. – including all 50 states – and Canada. Instacart delivery is available today to more than 90% of Canadian households. 

To begin shopping from Michaels Canada for same-day delivery via Instacart, customers can visit https://www.instacart.ca/store/michaels-canada/storefront or select the Michaels storefront on the Instacart mobile app. For all orders, an Instacart shopper will pick and deliver the order within the customer’s chosen delivery time frame.