jeanel alvarado

Jeanel Alvarado is the founder of RETAILBOSS®, the largest platform connecting the retail industry for brands, retailers and services. Born in Canada, with Latin and Caribbean heritage, Jeanel is a recognized retail expert, speaker and educator. From retail news and insights to retail resources and virtual events, her network helps connect brands with business opportunities, service providers and industry experts in-real-time through her community hub.

Jeanel is a proud Afro-Latina on a mission to amplify the voices of Diverse-owned and Women-owned brands to create new opportunities in retail and beyond. She is a regular keynote speaker, host and/or award presenter at industry conferences such as, White Label Expo, Private Label Expo, COSMECON, Fashion Career Con, Retail Supply Chain & Logistics Expo, Smart Retail Tech Expo, and more. She has been featured in a variety of media publications and television broadcasts including CTV, CBC Radio, CVM, The Gleaner, SHEEN Magazine, Seaside Retailer, Retail Insider, California Apparel News and Industry Rules.

Prior to RETAILBOSS® major expansion, she served as Senior Managing Director of of The School of Retailing, at the University of Alberta, School of Business recognized as one of the top 5 Canadian universities. In her former role, Jeanel oversaw and directed retail consulting projects, applied research, and liaise between industry partners and stakeholders such as Retail Council of Canada, Cushman & Wakefield, Oxford Properties, Ivanhoé Cambridge, West Edmonton Mall (Triple Five Worldwide), Tiffany & Co., LUSH Cosmetics, LoyaltyOne and more.

She has since developed long lasting relationships with organizations across the retail industry both domestically, and internationally. She has traveled abroad for business across North America, Asia, Europe, South America, Africa and the Middle East (coming in 2022).

Jeanel earned her bachelor’s of commerce degree, and certificate in real estate (commercial) from The University of Alberta, School of Business, she also holds a fashion marketing and buying diploma from LaSalle College. Since 2019, she has been a member of For(bes) The Culture by Forbes, a hub of elite leaders creating equitable pathways for Black and Brown professionals.


Attendees find Jeanel, relatable, and trust her commentary on retail trends and insights on new emerging brands to luxury conglomerates.

In the past years, Jeanel has been a keynote speaker and host at a variety of conferences, summits and panels including LUXEPACK, COSMECON, White Label Expo, Private Label Expo, Smart Retail Expo, WEVE Retail Tech Accelerator now NUMA, FashionGo Summit, and more.


Jeanel Alvarado (left), Founder of Auda B Beauty – The First Black-Owned Nail Lacquer Sold At Nordstroms (right) at COSMECON

She has been a trusted mentor, ambassador and board member at a variety of different educational and non-for profit organizations for startups including Business Link, Startup Edmonton, NAIT, and University of Alberta.

As seen in top media publications (radio, tv and blogs) and events, on CTV, CBC, CVM, SHEEN, Retail Insider, Seaside Retailing, California Apparel News, Intel Retail, The Gleaner, ESSENCE Festival, and more.


Jeanel has held exclusive live interviews and behind the scenes tours with the founders of Curls, Mahisha Dellinger, founder of Ellae Lisque, Maxie J (The Black Designer of The Year 2021 – BOF), founder of, Stylist J. Bolin and more.

Jeanel can be booked for speaking engagements and media partnerships for the following:

  • Keynote Speaker or Panelist
  • Event Host or Panel Host
  • Webinar Series Host
  • Clubhouse Host
  • Media Commentator
  • Educational Seminars
  • Product Reviews
  • Workshops
  • Program
  • Summit

If you would like to work with Jeanel, you can send director inquiries for your upcoming events,