Jimmy Choo collaborated with work- and outdoor-inspired brand Timberland on a new footwear collection inspired by the city of New York. To bring a new dimension to their partnership, the global brands tapped Harlem’s Fashion Row (HFR)’s Fashion Row, a New York-based agency that provides opportunities for emerging Black and Latinx creatives, who introduced them to New York-native designer Shanel Campbell.
Working with Harlem’s Fashion Row and Shanel Campbell brought a new dimension to the collaboration. Shanel infused the collection with her authentic New York creative lens, a true New Yorker living and breathing the heartbeat of this vibrant city. I love to mix it up by getting together with interesting creative minds, combining our DNA to create beautiful and surprising pieces. This collaboration celebrates urban glamour, the resilience and eclecticism of the city’s dynamic community, a tribute to the ultimate New York City staple, Timberland boots.- Sandra Choi, Creative Director of J. Choo Limited.
Campbell’s work explores the Black Experience in America, and her invaluable insight – combined with Jimmy Choo’s signature style of daring and confident glamour – resulted in a unique fusion that celebrates the creative spirit of the city and culminates in the total reinvention of a cult classic.
Harlem’s Fashion Row (HFR) is the premier agency creating a bridge between brands and designers of color in fashion through brand strategy, collaborations, new media, experiential marketing, recruiting, and pipeline programs.
Harlem’s Fashion Row has partnered with Target, Marriott International, Verizon, Prudential, Covergirl, Pandora jewelry, Nissan, Macy’s, Dark & Lovely, Coca-Cola, ESSENCE Magazine, AOL, BET, and more.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.