Lululemon Partners with COC and CPC as Official Outfitter of Team Canada through 2028

In celebration of the partnership and the brand’s new role, lululemon will increase its support of Team Canada through its roster of ambassadors who embody the brand and who have made an impact in their sport and their communities as they strive to achieve their goals, including Liam Hickey (Para ice hockey) and Dawn Richardson Wilson (Bobsleigh). (CNW Group/lululemon athletica canada inc.)

The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.

“As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, lululemon. “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage and achieve their goals is a privilege. Through this partnership, all of us at lululemon are honoured to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”

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