LVMH to buy 60% majority stake in Virgil Abloh’s Off-White fashion label

Lvmh To Buy 60% Majority Stake In Virgil Abloh’s Off-White Fashion Label

LVMH (@lvmh) will become a 60% majority investor in Off-White™️ (@off____white) and LVMH and Virgil Abloh (@virgilabloh) have agreed to jointly pursue new projects across luxury categories (incl. jewelry and fragrances).

Virgil Abloh and @lvmh today announced a definitive agreement whereby LVMH will acquire a majority stake in Off-White LLC, the trademark owner of Off-White™️. Following the acquisition, LVMH will own a 60% interest in the trademark, and Mr. Abloh will retain a 40% interest and continue as creative director of the brand, which he founded in 2013.

Mr. Abloh’s partnership with LVMH began in March 2018 when he was appointed the artistic director of Louis Vuitton’s menswear collection. Mr. Abloh will continue in that role at Louis Vuitton.

Additionally, LVMH and Mr. Abloh have agreed to another arrangement to join forces. It will leverage together the Group’s expertise to launch new brands and partner with existing ones in a variety of sectors beyond the realm of fashion. Initial discussions have already begun.

Mr. Abloh, Bernard Arnault and LVMH are delighted to expand upon their relationship and begin this new chapter together.


Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture and publications are articulating a current culture vision.

Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends.

With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

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