Marketing

Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.

What Is Edlp (Everyday Low Pricing)
What is EDLP (Everyday Low Pricing)

Everyday Low Pricing is a strategy where the products are provided to consumers at a lower cost or a discounted price over a longer time at a constant rate instead of releasing sale events.

Off-Price Retail Model Explained
Off-Price Retail Model Explained

Off-price retailing is a growing trend in the retail industry. It offers customers an opportunity to buy high-quality merchandise at lower prices compared to regular retail stores.

What Is Brand Equity And How To Build It
What is Brand Equity and How To Build It

In today’s competitive landscape, building a strong brand identity is crucial to the success of any business.

Average Transaction Value (Atv): How To Calculate It
Average Transaction Value (ATV): How to Calculate It

Average transaction value (ATV) is a critical metric for retailers. It measures the average amount of money a customer spends on a single purchase, giving you valuable insights into consumer behavior and spending patterns.

How To Sell More In Your Retail Store
How To Sell More In Your Retail Store

In today’s competitive retail landscape, it is essential for store owners to continually find ways to increase sales and improve customer satisfaction.

Chloé And Teva Collaborate On Shoe Capsule
Chloé and Teva Collaborate on Shoe Capsule

Chloé, a renowned luxury fashion brand, has collaborated with popular footwear brand Teva to create a unique line of summer sandals.

7 Retail Sales Strategies To Attract Affluent Shopper
7 Retail Sales Strategies To Attract Affluent Shopper

When it comes to attracting affluent shoppers, you will need to invest in specific retail sales and promotions strategies that work best for affluent shoppers focus on providing a personalized, convenient, and high-quality experience.

How To Get Your Beauty Brand In The Hands Of Editors
How to Get your Beauty Brand in the Hands of Editors

In the competitive world of beauty, getting your brand noticed by editors and featured in magazines can be a game-changer.

How Seasonal Trends Affect Your Retail Business
How Seasonal Trends Affect your Retail Business

Seasonal trends have a significant impact on businesses across various industries. These predictable changes occur over a one-year period and can be based on calendar seasons, commercial seasons, or specific events such as holidays and sales.

How Social Media Is Driving Gen Z Shopping Habits
How Social Media Is Driving Gen Z Shopping Habits

Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.

Top 5 Strategies To Improve Your Online Storefront For 2023
Top 5 Strategies To Improve Your Online Storefront For 2023

In 2023, the ecommerce landscape will continue to evolve, with new trends and technologies shaping the way businesses operate.

The Ultimate Guide To Markdown Strategies
The Ultimate Guide To Markdown Strategies

Markdown strategies are essential for retailers looking to clear out inventory, increase sales, and maintain profitability.

Beautytok: Three Influencer Marketing Strategies To Stand Out
BeautyTok: Three Influencer Marketing Strategies To Stand Out

In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their products.

Tiktok Introduces New Content Paywall For Creators
TikTok Introduces New Content Paywall For Creators

TikTok has recently introduced a new feature called “Series,” which allows creators to post exclusive content behind a paywall.

Aritzia Named In Copyright Lawsuit Over Retail Store Displays
Aritzia named in copyright lawsuit over retail store displays

Aritzia, a fast-growing fashion chain, is currently facing a copyright infringement lawsuit filed by Tangle, Inc.,

Pinterest Announces Expansion Of ‘Creator Inclusion Fund’ Program
Pinterest Announces Expansion of ‘Creator Inclusion Fund’ Program

Pinterest has recently announced the expansion of its Creator Inclusion Fund program, which aims to support creators from underrepresented communities.

Twitter To Drop Legacy Blue Checkmarks
Twitter To Drop Legacy Blue Checkmarks

Twitter has announced that it will begin phasing out its legacy verified program and removing the blue checkmarks associated with verified accounts starting on April 1st.

Younger Shoppers Want Text Messages From Brands
Younger Shoppers Want Text Messages From Brands

In today’s fast-paced world, customers are increasingly seeking convenience and personalization in their interactions with brands.

Tiktok Ban: What It Could Mean For Us Retailers And Brands
TikTok Ban: What it could mean for US retailers and brands

In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million monthly active users.

Should You Cannibalize Your Own Product?
Should you cannibalize your own product?

Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company.