NCAA Powerhouse Athlete, Deja Kelly, Joins Premium Hydration Company BARCODE

Deja Kelly will help elevate BARCODE's brand awareness and retail footprint.

The next generation of premium hydration company, BARCODE, launched by seasoned NBA coach and professional trainer Mubarak Malik (Bar), has officially onboarded NCAA superstar athlete, Deja Kelly, as an investor and brand ambassador.

This newly signed partnership marks the first long-term equity deal for Deja, a University of North Carolina sophomore and women’s basketball team point guard, who also becomes BARCODE‘s first-ever female name, image and likeness (NIL) shareholder. It also adds to Deja Kelly’s growing portfolio, including Dunkin’, Postmates, and Outback Steakhouse®.


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