Fashion Retailer Neiman Marcus Celebrate Hispanic Heritage Month
Neiman Marcus Group (NMG) is celebrating Hispanic Heritage Month with a series of vibrant in-store activations, showcasing the rich culture and contributions of Hispanic and Latino designers.
Hi, I'm Jeanel Alvarado! I have over 15 years of…
Neiman Marcus Group (NMG) is celebrating Hispanic Heritage Month with a series of vibrant in-store activations, showcasing the rich culture and contributions of Hispanic and Latino designers. From September 15 to October 15, Neiman Marcus stores across the United States are featuring dedicated displays of Hispanic and Latino-founded designers and brands in windows at 14 select locations. These displays highlight designers such as Gabriela Hearst, Carolina Herrera, Johanna Ortiz, Tata Harper, Manolo Blahnik, Oscar de la Renta, Narcisco Rodriquez, and Paco Rabanne.
The displays were crafted using multicultural insights from NMG's Consumer Insights team, emphasizing a family-friendly setting and showcasing designer heritage and vibrant cultural prints to invoke creativity and inspiration. In addition to these displays, the Boca Raton location has curated a pop-up art gallery highlighting local Hispanic artists, which will remain open through October 10. Bergdorf Goodman, another NMG store, is spotlighting Hispanic and Latino creatives weekly as part of their "Voices of Now" Instagram series.
On October 5, Neiman Marcus hosted a master class with Karla Martinez, Editor in Chief of Vogue Mexico and Vogue Latin America, at the Coral Gables store. The event highlighted new trends, collections, and styling in partnership with Neiman Marcus style advisors. Furthermore, all associates were invited to celebrate the month during an exclusive chat with Uruguayan Designer and Creative Director Gabriela Hearst, where she discussed her heritage and its influence on her design and fashion trends today.
These in-store activations are part of NMG's commitment to Environmental Social Governance and Belonging as part of the company's growth strategy. To further support this commitment, NMG is revealing new efforts to grow its Hispanic talent through workforce partnerships with Prospanica and McKinsey. As a result, Neiman Marcus is not only celebrating Hispanic Heritage Month but also fostering a diverse and inclusive environment for its employees and customers alike.
Hi, I'm Jeanel Alvarado! I have over 15 years of expertise as a Marketing Manager, E-Commerce Strategist and Retail Consultant. I track, evaluate and forecast data-driven market trends, shopping habits and help develop retail strategies to drive customer acquisition and sales. With my Bachelor of Commerce Degree in Marketing, minor in Real Estate and my life experience as former Senior Managing Director at the University of Alberta School of Business, School of Retailing. My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, LuxePack, Consumer Affairs, The Daily Wire, The Current, GoBanking Rates, Bustle, Colliers’s Retail:Recorded podcast, and many more!