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Nordstrom Teams Up with Fanatics to Expand into Licensed NBA Sporting Good Products

Nordstrom Teams Up with Fanatics to Expand into Licensed NBA Sporting Good Products

Today, Nordstrom and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, announced a new long-term partnership through which Nordstrom.com customers will have access to shop thousands of high-quality licensed sports fan products available exclusively through Fanatics’ industry-leading assortment.

“We are thrilled to partner with Fanatics to serve both current and new customers, just in time for the gifting season,” said Teri Bariquit, chief merchandising officer at Nordstrom.

“Through this innovative partnership model and new product category, we can now meet the needs of sports enthusiasts and the people who shop for them. Since Fanatics is the industry leader in this category and a digital-first company with strong investments in technology, they made the perfect fit for us to differentiate our offer and give customers increased selection to discover.”

Through this partnership, Nordstrom is introducing an entirely new product category to its assortment with men’s, women’s and kids licensed products in the new Nordstrom.com Sports Fan Shop. The new vertical will feature merchandise from top leagues including the NFL, NCAA, NBA, MLB and more. The tailored product selection is from Fanatics’ wide-ranging merchandise portfolio and includes quality brands like Fanatics, Nike, Adidas and Mitchell & Ness.

“Fanatics is incredibly excited to partner with Nordstrom and provide its shoppers with access to a new selection of officially licensed sports merchandise for the first time,” said Jack Boyle, Fanatics global co-president, direct-to-consumer.