Oakland rapper, Guapdad 4000 Says GAP Inc., sent him a cease and desist letter on July 7th, claiming he stole their logo. GAP, Inc. is attempting to protect its iconic brand from the rapper who dropped a tour merchandise line on July 1st on Guapdad4000.com.
The logo that closely resembles the Gap’s, the line includes a capsule of hoodies, hats, and shirts with the word ‘GUAP,’ with the letter’s capitalized, font and arch styling are too similar to Gap’s copyright protected design as stated in the letter.
In a recent Instagram post, Guap took to his page to show a cease and desist letter GAP sent him demanding he stops selling his merch. “HOW SIMILAR IS TOO SIMILAR? PRAY FOR ME,” Guap wrote a caption accompanying a video he posted on IG. “GOING LIVE LATER TO TALK ABOUT WHAT HAPPENED. UNTIL THEN COP AS MUCH ‘ILLEGAL’MERCH WHILE IT’S STILL AVAILABLE on GUAPDAD4000.com.”
This past weekend, #GUAPDAD was spotted selling ‘GUAP’ logo hoodies and t-shirt on Melrose Ave, and posted a photo on July 18th on Instagram of his merchandise stand. To date, the rappers website continues to sell the alleged copyright infringement merchandise. He does not plan on complying with the cease and desist order, and Gap will have to take fight it out to court. What are your thoughts — is Guap and Gap logo too similar?