Retail data platform provider SoundCommerce announces the launch of SoundCommerce Customer360, a cloud solution helping retail brands align marketing, merchandising and operations data to build accurate, actionable views of shopper profitability and lifetime value. PacSun has adopted SoundCommerce Customer360 to serve as a single source of truth for all customer transaction, interaction and event data driving business performance across retail stores and the ecommerce business.
“SoundCommerce helps PacSun manage complex omnichannel data to drive great customer experiences and higher customer lifetime value,” said Mike Relich, Co-CEO at PacSun. “With SoundCommerce, we’re making smarter decisions to build stronger relationships with our community, even as we grow our profitable retail operations.”
PacSun is a leading specialty retailer based in California offering a cross section of emerging brands and trending fashion through the lens of youth culture. At PacSun, SoundCommerce Customer360 brings disparate marketing and operations event data together to help the retailer balance compelling customer experiences with contribution profits and customer lifetime value (CLV).
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.