Pop-Tarts is taking its iconic flavors from edible to wearable in a new collaboration with fashion marketplace, Depop. United by the power of nostalgia and a crazy-good fanbase, the two brands are launching the official Pop-Tarts x Depop Collection featuring five unique, flavor-inspired collections.
“This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds,” says Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. “Through the Pop-Tarts x Depop Collection, this talented group of fashion-forward creators perfectly captured the essence of each Pop-Tarts flavor while staying true to their one-of-a-kind vibe, and we can’t wait to see how our fans will style each piece from the collab.”
“Depop has always engaged with the intersection of nostalgia and pop-culture, and our latest collaboration with Pop-Tarts fuses both together in a fun and unexpected way,” says Depop’s Brand Director, Steve Dool. “The curated vintage pieces our community gathered together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of thrifting of one-of-a-kind items on Depop.”
As part of this partnership, Pop-Tarts is giving a $10,000 financial grant to be invested in Depop’s “Now Next” initiative that educates and inspires the next generation of sellers, particularly from underrepresented communities.
The flavor collections will be available on the official Pop-Tarts Shop on the Depop app and Depop.com.