Prada Unveils First #FeelsLikePrada Building Wrap In Via Spallanzani, Milan

Prada unveils its first #FeelsLikePrada building wrap in Via Spallanzani 18, Milan bringing to life the fantasy depicted by the FW21 campaign in which imaginary surfaces became Prada textures and patterns.

It’s the first of many surprising forays in urban spaces full of meaning, which will be followed soon by other experimental initiatives in several cities worldwide.


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