Prada unveils its first #FeelsLikePrada building wrap in Via Spallanzani 18, Milan bringing to life the fantasy depicted by the FW21 campaign in which imaginary surfaces became Prada textures and patterns.
It’s the first of many surprising forays in urban spaces full of meaning, which will be followed soon by other experimental initiatives in several cities worldwide.
Eye catching from one wall of a building to another, the take-over of everyday places relays the same desire for contact, a need for sharing and relationships, the very genesis of the #PradaFW21 fashion show.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.