By RETAILBOSS
Prada unveils its first #FeelsLikePrada building wrap in Via Spallanzani 18, Milan bringing to life the fantasy depicted by the FW21 campaign in which imaginary surfaces became Prada textures and patterns.
It’s the first of many surprising forays in urban spaces full of meaning, which will be followed soon by other experimental initiatives in several cities worldwide.
Eye catching from one wall of a building to another, the take-over of everyday places relays the same desire for contact, a need for sharing and relationships, the very genesis of the #PradaFW21 fashion show.
