PUMA Partners up With World Chess Champion Magnus Carlsen

Sports company PUMA has signed a long-term agreement with Norwegian Chess Grandmaster Magnus Carlsen and with the Meltwater Champions Chess Tour. Through the partnership with Magnus and the Tour, PUMA will connect the world of chess with the world of sport performance by creating engaging content and activations for chess fans around the world.

Carlsen, a five-time World Chess Champion, is an avid sports fan and a natural fit for PUMA. At just 13 years of age, he became the youngest Grandmaster at the time and won his first World Chess Championship in 2013. In 2014, he became the highest-rated player in history.


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