Marketing
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
In today’s fast-paced world, customers are increasingly seeking convenience and personalization in their interactions with…
Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and…
Reference prices play a crucial role in the decision-making process of consumers and businesses alike.…
Consumer adoption categories play a crucial role in understanding how different segments of the market…
Designer brands are increasingly opting for brand extensions instead of creating new private label brands…
In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach…
Deinfluencing, a term that refers to the diminishing impact of influencers on social media, has…
Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators…
Are you struggling to connect with the next generation of consumers? Do you feel like…
A report revealed a significant trend among children aged six to 16, known as Generation…
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly…
Luxury retail giant Neiman Marcus has been a household name for over a century, catering…
Influencer marketing has become an essential tool for brands looking to connect with potential customers…
New data from Matter Communications reveals customers are making purchases based on influencers who are…
Thrasio Holdings, a market-leading next-generation global consumer goods company, today announced the appointment of Pawan…
Saks Fifth Avenue is celebrating Fall Fashion with their new campaign featuring the talented Chlöe…
With Lush’s global decision to turn its back on Instagram, Facebook, TikTok and Snapchat in…
Cantu unveils its new brand identity designed in partnership with its community of curlfriends. Cantu…
Nextdoor announces Nextdoor Ads, an easy-to-use expansion of Nextdoor’s proprietary self-serve campaign management platform, designed…
North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led…
