REVOLVE Launches Brand Ambassador Program
In 2021, REVOLVE, a next-generation fashion retailer for Millennial and Generation Z consumers, launched its innovative Brand Ambassador Program.
In 2021, REVOLVE, a next-generation fashion retailer for Millennial and Generation Z consumers, launched its innovative Brand Ambassador Program. This program marked a significant milestone in the company's influencer marketing strategy and established a new direction in the social commerce arena for digitally native retailers.
The Brand Ambassador Program was designed to empower everyday customers to operate as influencers and get rewarded for engaging with their favorite brands and products. Ambassadors apply on FWRD's homepage and are evaluated on a case-by-case basis. Once approved, they share their favorite products by linking to their social channels via a customized landing page. Commission on applicable sales can be paid in the form of cash or shopping credits on REVOLVE/FWRD.
The initial launch of the Brand Ambassadors in 2021 resulted in the onboarding of over 30,000 members and drew a waiting list of 10,000 applicants. During its nascent period, the program rapidly became one of REVOLVE's top sources of traffic, generating incremental net sales and yielding dynamic data insights that will further inform the company's connection to and understanding of its customers and brands for years to come.
REVOLVE's Brand Ambassador Program offers various incentives, including commissions, early access to new brands, participation in exclusive events like #REVOLVEAroundtheWorld trips, and access to events such as REVOLVE Festival. Top sellers also have the opportunity to create an X REVOLVE capsule collection, which underscores the retailer's position as a powerful platform for the amplification of brands and influencers.
A dedicated in-house team under REVOLVE's Brand Marketing division leads the vetting process for potential ambassadors. Evaluation considerations include factors such as platform diversity, high-quality visual approach to content, history of engagement with followers, and audience size.
The average yearly pay for a Revolve Solar Brand Ambassador in the United States is approximately $45,000, which meets the national average. With the launch of the Brand Ambassador Program, REVOLVE aims to create new avenues for its community to exercise the power of influence and enhance the customer experience.
REVOLVE Brand Ambassador Program Overview
How it works:
Ambassadors register on REVOLVE’s ambassador program, and are vetted on a case-by-case basis.
Once approved, Ambassadors share their favorite products by linking to social channels via a customized landing page.
Commission on applicable sales can be paid in the form of cash or REVOLVE shopping credits.
Who can join:
Initial qualifications have been established to create an open framework with a balanced and diverse approach for members of our community.
Evaluation considerations include, but are not limited to:
- Platform diversity (e.g. Instagram, YouTube, Tik Tok, Personal Blog)
- High-quality visual approach to content
- History of engagement with followers
- Audience
A dedicated in-house team, under REVOLVE’s Brand Marketing division will lead the vetting process.
REVOLVE Brand Ambassador Incentives:
Additional incentives will be offered as part of REVOLVE’s commitment to creating a rewarding and engaging experience for its customers. These include, but are not limited to:
- Opportunity to collaborate with REVOLVE to curate your very own X REVOLVE capsule collection. For Winner Selection, Ambassadors will be placed in a tier (“Tier(s)”) based on their Instagram following, which will be determined as of the end of the Contest Period (Nov. 17, 2021 - May 16, 2022). The Tiers will be defined as follows:
- Tier 1: Under 100,000 Instagram followers
- Tier 2: 100,000 to 500,000 Instagram followers
- Tier 3: 500,000 to 1 million Instagram followers
- Tier 4: 1+ million Instagram followers
- Participation in one of REVOLVE’s well-known experiential marketing events
- Participation in exclusive Brand Ambassador events
- Clothing credits & exclusive product giveaways
REVOLVE’s Brand Ambassador Program can be found HERE.
