Sally Beauty enters exclusive relationship with NielsenIQ. NielsenIQ is the world’s leading retail measurement and consumer analytics firm, and Sally Beauty, the largest omni-channel hair color retailer in the United States, announced a new relationship to elevate analytics and manufacturer partnerships in the beauty and personal care industry.
NielsenIQ will be the exclusive information provider to Sally Beauty to build a strategic data sharing and licensing program that will allow manufacturers to measure comprehensive online and offline sales and determine effective pricing and promotion strategies. This relationship will include NielsenIQ’s merchandising solutions, including pricing and promotion tools, and is expected to dramatically increase collaboration across the omnichannel landscape, closing analytical gaps between Sally Beauty and their manufacturers.
“Consumers have increased their reliance on e-commerce whereby retailers and manufacturers can no longer operate without having a comprehensive, actionable view of their shoppers and consumption patterns,” said Tara James Taylor, SVP Beauty and Personal Care Vertical., NielsenIQ. “Our new relationship comes at a critical juncture with the beauty and personal care industry focused on consumer-led growth.”
Already measuring more than $68 billion in annual beauty and personal care sales, NielsenIQ will further enhance its coverage of the growing omnichannel beauty retailing landscape by measuring an additional $2 billion through this partnership. Once fully integrated, Sally Beauty will be operating on a single, modern and differentiated visualization platform that contains NielsenIQ’s data assets and products.
“As Sally Beauty continues on our transformative journey and builds more strategic and collaborative partnerships with our manufacturers, we are thrilled to begin this new relationship with NielsenIQ and begin employing their comprehensive merchandising tools to facilitate retail success with business intelligence and real-time capabilities,” said Pamela K. Kohn, Senior Vice President, Chief Merchandising Officer, Sally Beauty.