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Sally Beauty Pave the Way for Beauty Supplier Collaboration

Sally Beauty Pave the Way for Beauty Supplier Collaboration

Sally Beauty enters exclusive relationship with NielsenIQ. NielsenIQ is the world’s leading retail measurement and consumer analytics firm, and Sally Beauty, the largest omni-channel hair color retailer in the United States, announced a new relationship to elevate analytics and manufacturer partnerships in the beauty and personal care industry.

NielsenIQ will be the exclusive information provider to Sally Beauty to build a strategic data sharing and licensing program that will allow manufacturers to measure comprehensive online and offline sales and determine effective pricing and promotion strategies. This relationship will include NielsenIQ’s merchandising solutions, including pricing and promotion tools, and is expected to dramatically increase collaboration across the omnichannel landscape, closing analytical gaps between Sally Beauty and their manufacturers.


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