Sally Hansen, one of many Coty Inc. iconic brands unveiled today an advanced virtual try-on tool, a first-to-market application of Perfect Corp.’s AgileHand® Technology, which allows consumers to easily experience hundreds of Sally Hansen nail color options in an augmented reality environment, available from any mobile device. Perfect Corp. is a leading beauty and fashion tech solutions provider.
“Our partnership with Perfect Corp. is accelerating Coty’s digital journey and unlocking the best digital user experience for beauty lovers everywhere. We can’t wait to show you what’s next”
In this next generation virtual experience, consumers see their selected nail color on a live moving image of their own hand. They can easily experiment with the wide shade varieties Sally Hansen offers with no mess before purchasing. This creates a completely new shopping experience, whether buying online or in-person, that makes testing nail polish accessible and hygienic.
“Nail polish is a highly impulsive category—consumers love to experiment with any number of shades and finishes. Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool. The technology that Perfect Corp. has created is truly unmatched in the market—offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting. We are proud to work alongside Perfect Corp. as the first brand to put this technology into—and onto—the hands of consumers,” said Jean-Denis Mariani, Chief Digital Officer at Coty, home to the Sally Hansen brand.
“We are thrilled to continue building upon our partnership with Coty and power their AI + AR virtual try-on experiences for Sally Hansen nail color with our innovative new AgileHand® Technology. Coty’s precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” said Alice Chang, Perfect Corp. Founder and CEO.
“Our partnership with Perfect Corp. is accelerating Coty’s digital journey and unlocking the best digital user experience for beauty lovers everywhere. We can’t wait to show you what’s next,” added Mariani.
Coty entered into a strategic, multi-channel agreement with Perfect Corp. at the end of last year promising to embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands. The Sally Hansen virtual try-on tool is the first technology solution applied since the partnership formed, with an expectation for additional activations to come, including virtual try-on, online skin diagnostics and data-driven personalization, across Coty’s broad portfolio of cosmetics, skin and fragrance brands.
The Sally Hansen virtual try on tool is free and available on any mobile device via SallyHansen.com. The tool will first roll out in the U.S. with other markets to follow.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.