Sentient Brands Holdings Inc, a next-level product and brand development company focused on creating beauty, wellness, and lifestyle consumer brands within the $6.5 billion luxury and prestige beauty market space, today announced its launch of a social media marketing and influencer campaign for Oeuvre Skincare (“Oeuvre”), the Company’s high-performance line of luxury bioactive skincare products.
Sentient Brands believes that Oeuvre’s product design, formulations, and disruptive “Luxury Clean Beauty” branding strategy, make Oeuvre a standout in a marketplace crowded with undifferentiated CBD skincare products. The initial phase of the Company’s Oeuvre social media marketing campaign is heavily focused on the utilization of influencers and paid advertising on Instagram, Facebook and Pinterest.
In January 2022, the Company plans to introduce videos demonstrating Oeuvre product and survey results through the Company’s website and in paid ads. Sentient Brands has also developed customer-focused and data-driven digital architecture which will allow the Company to closely monitor its Oeuvre product launch strategies, and continually refine the most successful influencer campaigns and channels.
Sentient Brands believes it possesses the in-depth experience and in-house expertise, as well as a broad array of powerful digital tools, which will enable the Company to connect with Oeuvre’s target customers in meaningful ways.
George Furlan, CEO & COO of Sentient Brands, stated, “The comprehensive and carefully curated influencer strategy that our team has developed will help expand brand awareness, reach key audiences, grow DTC traffic, and ultimately drive sales conversion. Our philosophy is to develop authentic partnerships with creators who have powerful, important, and influential voices, on both a macro and micro scale.”
James Mansour, CMO of Sentient Brands, stated, “We are consumer-obsessed brand differentiators who know how to convert compelling stories into digital sales. We look for tangible and measurable results from our influencer marketing – and these expectations drive our Oeuvre Skincare social media strategy. We believe that in order to have a meaningful impact, Oeuvre’s social branding, products, and experiences must contribute to cultural conversations that our target customers actually care about. We do not believe that celebrity size or follow-count necessarily equates to influence on social media or product sales. We know that a brand is not something you buy – it is something you buy into.”
Sentient Brands tracks Oeuvre’s social media marketing click-throughs, impressions, engagements, and sales, on those platforms that the Company believes Oeuvre’s target customers will engage with most: www.oeuvreskincare.com, Instagram, Facebook, and Pinterest