Today, Sephora announced its largest store expansion in the retailer’s 21-year history in the U.S., including over 60 freestanding client-centric locations and 200 locations opening inside Kohl’s stores later this year. Following a year in which e-commerce dominated the retail landscape, this move signals Sephora’s confidence in the future of the brick-and-mortar shopping experience and continued creation of welcoming spaces for all. With a focus on growing its presence in off-mall locations, the retailer also aims to make Sephora more accessible to beauty shoppers across the country.
New standalone Sephora locations will begin to open this month, with stores planned for regions such as the Pacific Northwest, states including Florida and Texas – where major metropolitan areas like Dallas, Austin, and Houston will see new stores – and cities like Los Angeles and Nashville. These 60+ stores will feature a sleek architectural and visual design that focuses on the classic Sephora DNA, look and feel, and new lighting enhancements for a better beauty experience.