Sigma Beauty launches the New Mod Collection, a chic ensemble designed for the modern beauty lover. Sigma Beauty opens the spring season with the release of the New Mod Collection
“New Mod is a collection that capitalizes on Sigma’s fan-favorite New Mod liquid lipstick,” said Dr. Simone Xavier, Co-Founder and Chief Creative Officer of Sigma Beauty.
Sigma Beauty was founded in 2009 by Brazilian power couple Dr. Simone Xavier, a veterinarian and professor with a PhD in Molecular Biology, and her husband Rene Xavier Filho, a civil engineer. Striving to find solutions in the market, Simone and Rene utilize their backgrounds in science and engineering to create innovative and revolutionary makeup brushes, brush care accessories, and clean cosmetics.
“Similar to previous collections inspired by beloved products, like our best selling Cor-de-Rosa Blush Palette, we continue to expand our most universal colors into full collections. New Mod is the perfect mauve hue and it is guaranteed to look absolutely gorgeous on any skin tone, regardless of undertone. This versatility inspired the creation of a universal mauve palette carefully curated to include perfect matte and shimmer shades to allow full looks from the lightest to the darkest skin tones. We made sure we include transition shades, highlighting shades, crease and lid shades that would be universally flattering. The result is a very inclusive and universal color story.”