Haircare Brand Olaplex Reveals Plans To Expand Skincare And File IPO

Haircare company Olaplex has filed with the SEC to raise up to $100 million in their initial public offering (IPO) under the Nasdaq symbol OLPX. Olaplex sells its products to professional hair stylists to specialty retail stores, and DTC.

In the filing, on Friday August 27, 2021 Olaplex said net sales had increased from $148.2 million in 2019 to $282.3 million in 2020, representing a 90% increase in sales.

Olaplex was founded in 2014 by Dean and Darcy Christal. In 2019, it was acquired by Advent International. When the acquisition was completed in January 2020, JuE Wong was named chief executive officer.