Trademark
Pop star Katy Perry recently lost a trademark battle against Australian fashion designer Katie Taylor, who sells clothes under her maiden name, Katie Perry.
Maintaining a registered trademark is essential to ensure its validity and protection. To maintain a registered trademark, owners must follow specific steps and meet certain requirements set by the United States Patent and Trademark Office (USPTO).
Kanye West, the creative force behind the Yeezy brand, has taken a significant step towards expanding his fashion empire by filing a trademark for “YZYSPLY” retail stores.