Today, two undeniably Canadian brands, The Bay and the Toronto Raptors, announced the drop of their first streetwear collaboration: A Capsule for Change. United in a shared commitment, this exclusive made-in-Canada capsule collection represents more than just style: 100 per cent of net proceeds will support Hudson’s Bay Charter for Change, a Hudson’s Bay Foundation initiative to accelerate racial equity in Canada. Toronto Raptors’ Power Forward Pascal Siakam and Small Forward Dalano Banton will headline the collection campaign which also features nine Canadian collaborators, each representing their unique style and love of basketball. The campaign debuts today and on the court during The Bay’s venue takeover night at Scotiabank Arena in Toronto in March.
“Change is an effort on all levels. It begins with the individual and grows into a collective. My hope for the future, with respect to change, with respect to the next generation, is that they will understand the importance of the contributions of First Nations People”Tweet this