The Estée Lauder Companies Increases Ownership in DECIEM - RETAILBOSS
RETAILBOSS
Now Reading
The Estée Lauder Companies Increases Ownership in DECIEM
RETAILBOSS
RETAILBOSS
Subscribe

The Estée Lauder Companies Increases Ownership in DECIEM

May 18, 2021

The Estée Lauder Companies Inc. announced today that it has completed the first phase of increasing its ownership in DECIEM Beauty Group Inc., the Canadian-based, vertically integrated, multi-brand company. The Estée Lauder Companies now owns approximately 76% of DECIEM (up from 29%), and has agreed to purchase the remaining interests after a three-year period.

DECIEM’s portfolio currently encompasses six brands, including The Ordinary, an internationally popular skin care brand with impressive community- and referral-driven buzz reflecting a deep connection with its global consumer base of skin care devotees.