The RIMOWA Passport Studio is a reimagined passport photography experience at our newest retail flagship store in Soho, New York, at 99 Prince Street, equipping travelers with a convenient and elevated photography solution when renewing their passport as travel starts to resume.
A welcome change from the standard passport photoshoot at a drug or convenience store, The RIMOWA Passport Studio was designed to create an elevated environment to renew your passport photo, including comfortable seating, flattering lighting, and a seamless automated user experience. The RIMOWA Passport Studio self-service photo booth affords visitors complete control over the process as they make selections for their travel-ready, 2×2” US passport portrait. Physical passport photos are printed on the spot and can be shared as digital versions for safe-keeping or reprinting.
RIMOWA Passport Studio is now open at the new RIMOWA Soho flagship on 99 Prince Street, New York City.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.