===PHOTO CAPTURED ONLINE=== Power couple Beyoncé and Jay-Z. Instagram / @beyonce
Goodbye Audrey Hepburn and hello Beyoncé and Jay Z. Audrey Hepburn’s role in Breakfast at Tiffany’s did much to ensure the New York brand’s legacy for decades to come. Photo: Paramount Pictures
It’s official, Beyoncé and Jay Z are the new faces of Tiffany and Co., owned by LVMH. LVMH has updated the slogan for Tiffany, as “Not Your Mother’s Tiffany” as part of their ongoing rebranding to appeal to younger customers that are now being promoted on billboards all over Los Angeles and New York City.
The news was announced in Harper’s Bazaar, last week, in which Beyonce had several covers for. In addition, there will be new merchandise including engagement rings for men, as well as silver chain-link necklaces and $1,500 bracelets.
LVMH has also been making changes to Tiffany’s marketing, and has been stepping away from the signature blue color for a more edgy and modern look.
Tiffany is a 184 year old brand with over 320 stores world-wide. With 1/3 of all these stores based in the United States. The company was acquired by LVMH in January 2021.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.