Gen Z stars Willow Smith and Harry Hudson are the faces of X8 Eyewear, the brainchild of X8, a paradigm shifting, creative projects platform, and seed-stage venture fund based in New York, Seoul, and Singapore.
X8 Eyewear draws its inspiration from psychoanalyst Carl Jung’s Animus and Anima, a theory in analytical psychology that describes the feminine and masculine duality of our unconscious minds.
X8 created a 23-piece collection that transcends gender labels with fluid cool oversize shapes and architectural flourishes.
“I was inspired by X8’s creative vision of two forces working together in harmony with one another. A lot of my music has been about balancing the light, dark and the masculine, feminine energy of life, so that idea of true duality really spoke to me and made me want to be a part of this campaign. Also, shooting with my friend and genius Willow was too much fun,” said Hudson, 21, a singer-songwriter famous for documenting his battle with cancer on social media.
While this is Smith and Hudson’s first foray into working with eyewear, it isn’t for X8, which was recently co-founded by Won Lee, the former CEO and CCO of Gentle Monster USA—the South Korean eyewear company—overseeing its rapid rise as one of the biggest eyewear brands in the world.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.