YourWay Cannabis Brands announced today the appointment of Bernt Ullmann to its previously announced Advisory Board. Chaired by YourWay Board of Directors member Kevin Harrington, the Advisory Board is expected to consist of exceptional industry leaders from diverse backgrounds to support and guide the Company’s go-forward strategy.
“We are excited to thoughtfully recruit industry leaders who will bring invaluable experience and help guide our business, complementing YourWay’s strong leadership team. This starts with the appointment of Bernt Ullmann as our inaugural Advisory Board member,” said Kevin Harrington, Chair, Advisory Board, Member, Board of Directors, YourWay Cannabis Brands. “The Company is implementing its “house of brands” cannabis consumer packaged goods strategy and, as one of the most trusted business acceleration experts, Mr. Ullmann’s remarkable experience will lend tremendously towards the Company’s growth ambitions.”
Having generated more than six billion dollars in transactions, Mr. Ullmann will lend his significant experience in celebrity brand development, brand management, licensing and distribution, and monetization to the Company. Mr. Ullmann provides mastery in creating, incubating, developing, marketing and distributing leading global lifestyle brands for superstars such as Jennifer Lopez, Marc Anthony, Nicki Minaj and Adam Levine.
“Bernt is one of the most experienced brand builders and strategists in the world and his insights and experience are anticipated to help to ensure YourWay brands are positioned for success. The Company has made key appointments to bolster its leadership team, which is focused on the next phase of growth and strategic transformation. The addition of Bernt is another key milestone that highlights our commitment to grow the business and drive shareholder value,” continued Mr. Harrington.
“I am thrilled to be joining YourWay Cannabis Brands’ Advisory Board and help contribute to the company’s growth strategy,” said Bernt Ullmann, Member, Advisory Board, YourWay Cannabis Brands. “The Company and I have a shared passion for building powerful brands that serve our consumers and bring value to our shareholders, and I am excited to leverage my decades of experience developing world-renowned brands in ensuring YourWay’s go-forward strategy is fully realized.”
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.