My journey into the retail industry began with a deep passion for fashion and consumer trends, which led me to establish RETAILBOSS in 2011. With over 15 years of experience in the retail sector, I have gained expertise in marketing, operations, merchandising, buying, shopping, and technology.
Born in Canada with Latin and Caribbean heritage, I have always wanted to uncover the strategies that make certain businesses thrive while others fail. This curiosity was further fueled during my time as the Senior Managing Director of The School of Retailing at the University of Alberta School of Business. My role there allowed me to gain vast insights into the retail business and shopping behaviors, which I now share through my consultancy and various speaking engagements.
As the CEO of RETAILBOSS, I have transformed my company from a simple blog into an internationally recognized publication for retail executives, brands, and professionals. My work has been featured on platforms like Shopify, where I am recognized as a trusted retail expert. I cover retail, shopping, and consumer trends, providing valuable insights to help businesses succeed in a rapidly evolving market.
Whether it’s a book, an article, or a podcast, I am always learning something new to stay ahead of industry trends. Our news publication, blog, and newsletter have become great ways for me to stay informed and share our knowledge directly with you from our team. If you want to learn more about working with us, please contact me at linkedin.com/in/jeanelalvarado.
Jeanel Alvarado, Founder & CEO, RetailBoss
Our Publication
RetailBoss is an independent online retail news outlet, industry resource, and community that provides comprehensive information and resources to help you make informed decisions and drive your business success. Covering a wide range of topics from retail marketing and business strategies to exclusive interviews and newsletters, RetailBoss aims to keep you updated with the latest trends and insights in the retail industry.
Our blog features daily updates and analysis on various subjects, including fashion, beauty, technology, food, and drink. It also offers valuable tips and guides for those interested in content strategy. From defining your content strategy and mapping it to measuring and revising it, we provide a structured approach to creating engaging and effective content.
Stay connected with RetailBoss for the latest retail news, expert insights, and detailed market reports. Whether you’re looking to understand the latest e-commerce trends or seeking advice on overcoming retail challenges, RetailBoss is your go-to resource for all things retail.
Our Consulting Services
With more than a decade of experience as a strategy consultant, we at RetailBoss are dedicated to providing tailored, actionable solutions that drive growth and overcome the unique challenges faced by retailers today. Our consulting services are designed to help clients navigate the complexities of the retail industry by leveraging our extensive expertise in market and competitor research, trend identification, and strategic planning.
Our Consulting Services Include:
- Strategic Content Planning: We help you define your vision and develop a roadmap to achieve increased brand awareness. From market entry strategies to long-term growth plans, we cover all aspects of strategic planning.
- Market and Competitor Analysis: Our thorough market and competitor research can give you a competitive edge. We identify key trends, threats, and opportunities that can influence your strategic decisions.
- Sales Optimization: Boost your sales performance with our expert recommendations. We analyze your sales processes and suggest improvements to maximize efficiency and effectiveness.
- Trend Identification: Stay ahead of industry trends with our forward-looking insights. We help you anticipate and respond to emerging trends to capitalize on new market opportunities.
- Operational Efficiency: Enhance your operational processes for better performance and profitability. Our consultancy covers inventory management, supply chain optimization, and more.
Why Choose RetailBoss?
- Expertise in Retail: Our team is comprised of seasoned professionals who possess an in-depth understanding of the retail sector. We specialize in helping businesses adapt to changing market dynamics and consumer preferences.
- Data-Driven Insights: Utilizing advanced analytics and comprehensive market research, we provide our clients with data-driven insights that inform sound business decisions.
- Innovative Strategies: We don’t just follow trends; we set them. Our innovative approach ensures that your business stays ahead of the curve, identifying new opportunities for growth and differentiation.
- Customized Solutions: Every retailer is unique, and so are our solutions. We develop customized strategies based on your specific needs, goals, and competitive landscape.
Our Readers
