My journey into the retail industry began with a deep passion for fashion and consumer trends, which led me to establish RETAILBOSS in 2011. With over 15 years of experience in the retail sector, I have gained expertise in marketing, operations, merchandising, buying, shopping, and technology.
Born in Canada with Latin and Caribbean heritage, I have always wanted to uncover the strategies that make certain businesses thrive while others fail. This curiosity was further fueled during my time as the Senior Managing Director of The School of Retailing at the University of Alberta School of Business. My role there allowed me to gain vast insights into the retail business and shopping behaviors, which I now share through my consultancy and various speaking engagements.
As the Founder, CEO & Editor-in-Chief of RETAILBOSS, I have transformed the company from a simple blog into an internationally recognized publication for retail executives, brands, and professionals. My work has been featured on platforms like Shopify, where I am recognized as a trusted retail expert. I cover retail, shopping, and consumer trends, providing valuable insights to help businesses succeed in a rapidly evolving market. Learn more about my experience here.
Whether it’s a book, an article, or a podcast, I am always learning something new to stay ahead of industry trends. Our news publication, blog, and newsletter have become great ways for me to stay informed and share our knowledge directly with you from our team. If you want to learn more about working with us, please contact us at media@retailboss.co, if interested in booking contact hello@jeanelalvarado.com.
Jeanel Alvarado, Founder & CEO, RetailBoss
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Our Publication
Retailboss is an independent publication, industry resource, and consultancy that provides comprehensive information to help you make informed decisions and drive your business success. Covering a wide range of topics, from retail marketing and business strategies to exclusive interviews and newsletters, RetailBoss aims to keep you updated with the latest trends and insights in the retail industry.
On the pulse with daily updates, features, interviews and analysis on various subjects, including fashion, beauty, technology, and CPG. It also offers valuable tips and guides for those interested in content strategy. From defining your content strategy and mapping it to measuring and revising it, we provide a structured approach to creating engaging and effective content.
Our Consulting Services
Beyond our publication, Jeanel offers specialized consulting services designed to help retailers overcome unique challenges and drive growth. Her data-driven approach delivers customized solutions in:
- Strategic Content Planning: Developing roadmaps and go-to market strategies.
- DTC to Retail Shelves: Strategic pitch decks, POs and wholesale operations.
- Sales Optimization: Maximizing profits for e-commerce, retail and wholesale.
- E-Commerce Management: Enhancing processes for better performance and profitability for selling online.
Our Readers
