RETAILBOSS is a retail strategy firm and the #1 largest digital media platform covering the retail industry, with a community of over 500,000 professionals and brand followers across all platforms. As an independent publication, industry resource, and consultancy, we are on the pulse of retail, delivering breaking news, market analysis, and expert insights that shape business decisions across CPG, fashion, beauty, and technology.
What started as a boutique firm offering data-driven blogs quickly evolved into a digital publication for business analysis. The demand organically grew as the content began attracting global attention. Today, RETAILBOSS operates at the intersection of marketing, research, and strategy, serving one of the most powerful global industries—the $31 trillion retail market by equipping business leaders with the credible information they need to succeed.
We remain deeply rooted in our consulting heritage, offering customized B2B partnerships and advisory services that connect brands, retailers, marketplaces, and technology providers, shaping the future of commerce.
Our Editor-in-Chief
Jeanel Alvarado, Founder, CEO & Editor-in-Chief, is a recognized retail strategist and media leader who has dedicated over 15 years to advancing the retail and fashion industries. Before launching RETAILBOSS, she served as Senior Managing Director of The School of Retailing at the University of Alberta School of Business, where she led strategy and consulting projects for global brands including Tiffany & Co., Victoria’s Secret, and major shopping center developers.
Her thought leadership has been featured in Forbes, TIME, Entrepreneur, Fortune, Shopify, NASDAQ, GLOSSY, and other publications, cementing her reputation as a trusted voice in retail innovation and digital commerce. Through RETAILBOSS. Her mission is clear: to empower brands, executives, and entrepreneurs with the information and inspiration needed to make smarter business decisions.
Our Services
RETAILBOSS provides marketing and research services and strategic advising services for B2B companies, enterprise retailers, and tech innovators aiming to connect authentically with today’s retail decision-makers. With deep expertise in the fashion, beauty, and retail industries, we help partners create authoritative, research-backed content and high-impact campaigns that resonate with the global retail industry.
Our B2B capabilities include:
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Brand Partnerships & Campaign Strategy: Collaborating with tech, SaaS, and B2B retail companies to drive awareness and credibility through RETAILBOSS media channels.
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Data-Driven Content Creation: Developing thought leadership articles, whitepapers, and reports built from proprietary retail intelligence and trend analysis.
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Market Research & Industry Insights: Leveraging exclusive data to position your brand as an authority in retail innovation and consumer experience.
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Audience Engagement Programs: Partnering on sponsored content, digital events, and creative storytelling initiatives to reach retail professionals and key industry stakeholders.
For partnerships: [email protected]
For media/tips/press: [email protected]
On the B2C side:
GLOW Agency specializes in provides hands-on brand and retailer services including retail consulting, marketing strategy, product development, web design, e-commerce management, SEO optimization, branding and social media strategy—helping brands elevate their digital presence, launch into retailers and drive customer sales.
