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Drake’s October’s Very Own is entering a new ownership chapter nearly two decades after it began as a…

Drake’s October’s Very Own is entering a new ownership chapter nearly two decades after it began as a Toronto creative project. Authentic Brands Group has acquired a 51% majority stake in OVO’s intellectual property, while Drake retains 44% ownership and continues to shape the brand’s creative vision. Vince Holding Corp. holds the remaining 5% and has acquired the operating business. OVO was founded in 2008 by Drake, entrepreneur Oliver El-Khatib and producer Noah “40” Shebib, initially as a blog and lifestyle movement rooted in the artist’s Toronto orbit. It developed into an apparel and lifestyle brand identified by its owl logo, black-and-gold visual language, music connection and selective collaborations with names including Jordan Brand, Canada Goose and Marvel. The label now operates 12 flagships alongside e-commerce and wholesale channels. The partnership follows the brand’s progression from artist merchandise into a standalone global retail proposition. Authentic’s licensing and market-expansion infrastructure will now control the majority of OVO’s IP, while Vince becomes the core apparel and retail licensee responsible for design, product development, merchandising, production and stores. OVO’s Toronto-based creative and design teams are set to remain in place. Drake’s role is more than symbolic. As OVO’s largest individual shareholder and founding creative force, he retains meaningful economic exposure to the brand he helped build, while the new structure shifts operational execution to companies purpose-built for global scaling. The question is whether that division of roles can take a Toronto-born cultural label into wider wholesale and international retail without diluting the city-specific identity that made it valuable. #OVO #Drake #AuthenticBrandsGroup #TorontoFashion #FashionBusiness

August 30, 2026

Thirteen Lune (@thirteenlune) is making its first international move through an exclusive partnership with Takealot, South Africa’s largest…

Thirteen Lune (@thirteenlune) is making its first international move through an exclusive partnership with Takealot, South Africa’s largest e-commerce ecosystem. Launching in Q4 2026, the deal will bring a curated selection of global beauty brands, including founder Nyakio Grieco’s Relevant Beauty, to South African customers across skin care, hair care and cosmetics. Local activations, interactive pop-ups and launch programming are planned as part of a broader, multi-stage rollout. The expansion gives Thirteen Lune a scalable entry point rather than requiring an immediate physical-retail buildout. Founded in 2020 as a beauty-discovery platform built to amplify founder-led brands and a wider range of beauty needs, the company is using Takealot’s national marketplace, fulfilment reach and established online audience to localize its assortment and test demand before deepening its regional footprint. For Takealot, the partnership adds differentiated beauty discovery to a platform gaining commercial momentum. The group processed more than 60 million orders from more than 6.2 million active customers in FY2026, while revenue rose 18% year over year to R17.7 billion and adjusted EBIT reached R171 million, its first full-year profit. Takealot.com alone reported 19% revenue growth in the period. The commercial logic is clear: Thirteen Lune gets access to a high-scale local distribution and logistics network, while Takealot gains an assortment with a distinct founder-led and inclusive-beauty proposition. The next indicator will be the brand list, pricing architecture and whether the planned pop-ups turn online discovery into a durable beauty destination strategy. #ThirteenLune #Takealot #BeautyBusiness #SouthAfrica #RetailNews

August 30, 2026

Dove has signed on as the official sponsor of Charli xcx’s Music, Fashion, Film tour, extending its Hot…

Dove has signed on as the official sponsor of Charli xcx’s Music, Fashion, Film tour, extending its Hot Seats platform into a fan-access activation built around ticket giveaways, surprise seat upgrades and product sampling across Philadelphia, New York City and Los Angeles. The partnership is the pair’s third collaboration and positions Dove Whole Body Deo inside one of the year’s most culturally visible live-music moments. The campaign’s marketing mechanism is access, not conventional endorsement. On August 26, Dove staged local pop-ups at Repo Records in Philadelphia, Iconic Magazines in New York City and Book Soup in Los Angeles. The first 300 fans at each stop received a limited-edition Dove x Charli xcx newspaper with exclusive tour photography and Peel & Reveal stickers, creating a physical ticket-winning moment that turned waiting in line into the brand experience. Dove then took the campaign inside the venues through bathroom mirror wraps, deodorant sampling, Polaroid photo moments and an on-site content mechanic with Confetti that unlocked real-time ticket upgrades. The format gives the brand several points of contact, from street-level discovery and product trial to social posting and the concert itself. The sponsorship builds on Dove’s wider music strategy, following its 2026 Recording Academy partnership and its official-deodorant role at Coachella. Mugler Fragrances has used a similar route this year through its official sponsorship of Cardi B’s Little Miss Drama Tour, pairing its Angel Nova fragrance with an on-stage performance integration and fan sampling. Tour sponsorship is becoming beauty’s new retail media: access creates demand, sampling introduces the product and fan content carries the campaign beyond the venue. #Dove #CharliXCX #BeautyMarketing #MusicMarketing #FestivalMarketing

August 30, 2026

O Positiv Health has entered the women’s hair-loss category with URO Hair Growth + Volume, a $36.99 daily…

O Positiv Health has entered the women’s hair-loss category with URO Hair Growth + Volume, a $36.99 daily supplement that begins as a direct-to-consumer launch through the brand’s website. The launch takes the company beyond its established URO vaginal and hormonal wellness portfolio, using a clinically studied saw palmetto-derived ingredient, Serevelle, to support its hair growth and density positioning. O Positiv has built URO from a digitally native women’s wellness business into a multi-channel platform, with existing distribution through Target, Amazon, TikTok Shop and its own e-commerce operation. The addressable concern is substantial: female-pattern hair loss symptoms affect an estimated 25% of women by age 50 and 41% to 50% of women aged 70 and older. Its customer base has surpassed 7 million, according to the company, giving the new category an established audience and a ready-made retention engine before a broader retail rollout is confirmed. Hair care is a strategically adjacent category for a brand that has already trained consumers to shop for personal health solutions by symptom, rather than by traditional beauty aisle classification. URO’s launch follows a familiar DTC-to-retail model: establish education and demand online, gather reviews and repeat-purchase data, then use proven velocity to support mass retail. URO’s next challenge is converting ingredient-level clinical evidence into lasting consumer trust in a crowded, claim-sensitive hair-growth market. #OPositivHealth #URO #HairGrowth #RetailNews #BeautyBusiness #OPositivHealth #URO #HairGrowth #WomensWellness #BeautyBusiness

August 30, 2026

Aritzia is opening its Fall 2026 cashmere campaign with auction-house language, presenting 100% cashmere sweaters as pieces that… Reel

Aritzia is opening its Fall 2026 cashmere campaign with auction-house language, presenting 100% cashmere sweaters as pieces that are “above estimate” and inviting shoppers to take the floor as bidding opens. The campaign turns a conventional seasonal knitwear launch into a value-building exercise, borrowing the rituals of appraisal, scarcity and collecting to make wardrobe staples feel more culturally charged. The strategy is pointed: auction vocabulary gives a high-volume apparel category the atmosphere of a rare object. “Above estimate” serves as both a product-quality claim and a retail proposition, while The Good Cashmere Standard verification gives the creative concept a tangible sourcing credential. The standard reported record demand in 2025, with more than 1.2 million garments receiving its label and its roster of fashion and retail partners growing more than 20% to 71 across 13 countries. For Aritzia, the campaign also lands during a period of exceptional commercial momentum. The retailer reported first-quarter fiscal 2027 revenue of C$951 million, up 43.4% year over year, with comparable sales rising 35.1%. Digital revenue increased 55.5% to C$284.7 million, making digitally fluent storytelling especially consequential as the brand enters the high-stakes fall selling period. The real bet is that cashmere will be purchased not only for warmth, but as a considered wardrobe asset. Aritzia is using luxury’s language of value to persuade customers that everyday basics deserve a premium bid. #Aritzia #Fall2026 #Cashmere #FashionMarketing #RetailNews

August 30, 2026

Bvlgari has taken Serpenti from the jewelry case to the shoreline, reshaping leisure spaces at Bvlgari Resort Bali…

Bvlgari has taken Serpenti from the jewelry case to the shoreline, reshaping leisure spaces at Bvlgari Resort Bali and Bvlgari Resort Dubai around the Maison’s most recognizable emblem. At Bvlgari Resort Bali, the main pool has been reintroduced as the Serpenti Pool Club, where the motif is carried through the setting’s design language, color palette and details. Located amid the resort’s lush gardens, the club is reserved for in-house guests and frames Bvlgari’s interpretation of Italian summer living against Bali’s clifftop landscape. In Dubai, the Serpenti Beach Club brings the same brand code to La Spiaggia on Jumeirah Bay Island, translating the motif across sunbeds, cabanas and parasols. The beachfront venue operates daily from 8 a.m. until sunset, with weekday access priced at AED 500 per guest, redeemable against food and beverage, and weekend access at AED 650. The project gives Bvlgari another way to turn a longstanding jewelry signature into a full lifestyle proposition, where physical spaces carry the same recognizability as its watches, bags and high jewelry. It also arrives as Bvlgari Hotels & Resorts broadens its destination footprint: the group has announced future properties in the Maldives, Bodrum, Miami Beach, Cave Cay and Abu Dhabi through 2030. Can hospitality become the next powerful canvas for luxury houses to build their most enduring brand worlds? #Bvlgari #BvlgariHotels #Serpenti #Bali #Dubai #LuxuryHospitality #LuxuryTravel #FashionBusiness #HospitalityNews #LuxuryBrands #TravelIndustry

August 30, 2026

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