Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car

Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car

This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.

Coach Opens New Store at Mallorca Fashion Outlet Deepening its Partnership With VIA Outlets in Spain
FashionNews

Coach Opens New Store at Mallorca Fashion Outlet Deepening its Partnership With VIA Outlets in Spain

Reformation Lands in Le Marais With a Paris Flagship That Balances L.A. Roots and Parisian Refinement
FashionNews

Reformation Lands in Le Marais With a Paris Flagship That Balances L.A. Roots and Parisian Refinement

FENDI Brings The Baguette 26424 Re‑Edition to New York With a Madison Avenue Tribute to Personality And Craftsmanship
FashionLuxury

FENDI Brings The Baguette 26424 Re‑Edition to New York With a Madison Avenue Tribute to Personality And Craftsmanship

Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection
BeautyNews

Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection

Hermès Doubles Down in Shanghai With Hermès in The Making and The Launch of Hermès Plein Air, Its First Skincare Foundation
BeautyLuxury

Hermès Doubles Down in Shanghai With Hermès in The Making and The Launch of Hermès Plein Air, Its First Skincare Foundation

AS CARIOCAS Brings Rio’s Borogodó to Samaritaine Paris With a New Pop Up on Rue De La Monnaie
FashionNews

AS CARIOCAS Brings Rio’s Borogodó to Samaritaine Paris With a New Pop Up on Rue De La Monnaie

Mango Opens Valvert Boutique In Île De France With a Multi Line New Med Concept For Woman, Man And Kids
FashionNews

Mango Opens Valvert Boutique In Île De France With a Multi Line New Med Concept For Woman, Man And Kids

Estée Lauder and Puig End Merger Talks as ELC Doubles Down on Its Beauty Reimagined Strategy
BeautyNews

Estée Lauder and Puig End Merger Talks as ELC Doubles Down on Its Beauty Reimagined Strategy

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Lancôme Brings Absolue Longevity to Life With a Modern, Architectural Evening at The Aga Khan Museum

Lancôme Brings Absolue Longevity to Life With a Modern, Architectural Evening at The Aga Khan Museum

Guests experienced an architectural landscape of precision and light, reflecting the brand's commitment to quality and elegance.

FENDI Turns Rome Into a Classroom For the Future of Luxury Retail at Its 2026 Global Retail Seminar

FENDI Turns Rome Into a Classroom For the Future of Luxury Retail at Its 2026 Global Retail Seminar

Dior Opens House of Dior Shinsaibashi in Osaka With a Couture Inspired Façade and Gourmet Restaurant
LuxuryNews

Dior Opens House of Dior Shinsaibashi in Osaka With a Couture Inspired Façade and Gourmet Restaurant

Louis Vuitton Celebrates The Opening of Its New Monterrey Store at El Palacio De Hierro
LuxuryNews

Louis Vuitton Celebrates The Opening of Its New Monterrey Store at El Palacio De Hierro

jose-marroquin
News

Why Retail Brands Need Better Product Education Before the Sale

mall
News

Retail Destinations Are Being Designed Beyond the Storefront

Google Just Put Warby Parker and Gentle Monster on Its Face. Why Big Tech Cannot Sell Smart Glasses Without a Fashion Brand Attached
Technology

Google Just Put Warby Parker and Gentle Monster on Its Face. Why Big Tech Cannot Sell Smart Glasses Without a Fashion Brand Attached

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Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis
NewsRetail

Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis

Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly “tightening their belts,” it…

FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
NewsRetail

FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth

Bvlgari Brings Divas’ Dream to Riyadh With an Immersive Pop Up at Solitaire Mall and Kingdom Centre
LuxuryNews

Bvlgari Brings Divas’ Dream to Riyadh With an Immersive Pop Up at Solitaire Mall and Kingdom Centre

Prada Transforms Rue Cler Primeur Au Bon Jardinier Into a Paradoxe Scented Market
BeautyLuxury

Prada Transforms Rue Cler Primeur Au Bon Jardinier Into a Paradoxe Scented Market

Marc Jacobs Beauty Returns With Joyride Sensoriality and a Playful Coty Powered Relaunch
BeautyNews

Marc Jacobs Beauty Returns With Joyride Sensoriality and a Playful Coty Powered Relaunch

Lululemon Expands UK EMEA Hub With Space For 300 Employees And Flexible Working
FashionNews

Lululemon Expands UK EMEA Hub With Space For 300 Employees And Flexible Working

Lululemon's new UK Store Support Centre in London is a 300-employee hub, emphasizing workplace wellbeing and collaboration.

Dior Beauty Brings J’adore, Dior Prestige and a Riviera Glow to Cannes
LuxuryNews

Dior Beauty Brings J’adore, Dior Prestige and a Riviera Glow to Cannes

Chanel’s Matthieu Blazy Newest S/S 2026 Campaign Brings to La Pausa With Alec Soth
LuxuryNews

Chanel’s Matthieu Blazy Newest S/S 2026 Campaign Brings to La Pausa With Alec Soth

Love Hibiscus Blooms in Milan With a Secret Garden Masterclass
BeautyNews

Love Hibiscus Blooms in Milan With a Secret Garden Masterclass

Casablanca’s Pre Fall 2026 Campaign Turns Egypt Into a Virtual Desert Dream
FashionNews

Casablanca’s Pre Fall 2026 Campaign Turns Egypt Into a Virtual Desert Dream

MATIERE PREMIERE Brings Metal Lavender to Life at The Factory Pop Up in Paris
NewsRetail

MATIERE PREMIERE Brings Metal Lavender to Life at The Factory Pop Up in Paris

Jonathan Anderson's Dior Cruise Landed in Los Angeles Four Days Before Louis Vuitton Lands in New York. Inside Luxury's American Reset
Luxury

Jonathan Anderson’s Dior Cruise Landed in Los Angeles Four Days Before Louis Vuitton Lands in New York. Inside Luxury’s American Reset

Signet Adds Ex-Macy’s Chief Jeffrey Gennette as Board Refresh Continues
LeadershipRetail

Signet Adds Ex-Macy’s Chief Jeffrey Gennette as Board Refresh Continues

Gap Inc. Just Hired a Paramount Veteran as Chief Entertainment Officer. Inside Fashion's New C-Suite Arms Race
BusinessLeadership

Gap Inc. Just Hired a Paramount Veteran as Chief Entertainment Officer. Inside Fashion’s New C-Suite Arms Race

PVH Just Made Three Executive Moves in One Day. Read the Org Chart, and the Strategy Reads Back
LeadershipNews

PVH Just Made Three Executive Moves in One Day. Read the Org Chart, and the Strategy Reads Back

The Gulf Is Rewriting Luxury's Growth Map
Luxury

The Gulf Is Rewriting Luxury’s Growth Map

Jung Kook for Calvin Klein Brings Biker Edge to Brand Icons in 20 Piece CKJK Capsule
FashionNews

Jung Kook for Calvin Klein Brings Biker Edge to Brand Icons in 20 Piece CKJK Capsule

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