Founder, CEO & Editor-in-Chief
Jeanel Alvarado
The newsroom leader behind RetailBoss, reporting on the people, companies and market shifts reshaping retail.
Jeanel founded RetailBoss in 2011 and leads its editorial direction, coverage standards and market intelligence across retail, fashion, beauty, ecommerce, technology and consumer trends.
Editorial credentials and source record
Retail expertise with a verifiable public record.
Her retail and consumer expertise has been cited across business, commerce, consumer and trade media. RetailBoss maintains a linked record of verified interviews, quotations and profiles.
“The job is to make the market easier to understand—and the next decision easier to make.”
Editorial expertise and press
Available for interviews, panels and newsroom commentary.
For source requests, interviews and industry commentary connected to RetailBoss coverage, contact the newsroom. Jeanel’s consulting, speaking portfolio and entrepreneurial work are presented separately on her personal website.
