Jeanel Alvarado

Jeanel Alvarado

Founder & CEO,


RETAILBOSS® was founded in 2011 by retail expert and journalist Jeanel Alvarado. With 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. Jeanel has worked on retail consulting projects for major retailers, independent brands, shopping centres and real estate companies, giving her vast insight into the shopping and retail insights.

Jeanel is highly regarded for her media commentary, speaking and educational academia. Her extensive experience in retail and business consulting includes, formally the Senior Managing director of The School of Retailing, University of Alberta and owner of her own consultancy. Her education includes a Bachelor of Commerce Degree in Marketing and Certificate in Real Estate (Commercial) from The University of Alberta, School of Business; Prior to obtaining her BCom. Degree, Jeanel completed a Diploma in Fashion Merchandising and Buying from LaSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.

Jeanel’s expertise is replied upon by leading companies, news and media outlets and blogs including The SUN, CTV, Entrepreneur, CBC, Retail Insider, CVM, The Gleaner, California Apparel News, Seaside Retailer, Betches, Shopify, and more. As a recognized thought leader, Jeanel regularly speaks, hosts and provides media coverage for top trade shows, conferences and summits. Jeanel has partnered with top industry B2B trade shows, expos and events including Beauty Connect, LuxePack, FashionGo Week, Smart Retail Tech, COSMECON, Fashion Career Con, White Label Expo Las Vegas, Private Label Expo NYC, Beauty Tech & Innovation Summit, Makeup LA and more.


“Retail continues to disrupt, evolve and reshape to meet new consumer expectations, the next generation of shoppers will drive the future eras of commerce.” 

– Jeanel Alvarado

Jeanel Alvarado