Founder, CEO & Editor-in-Chief
Jeanel Alvarado
The founder behind RetailBoss, reporting on the people, ideas and moves reshaping retail.
Jeanel Alvarado has built her career close to the industry: advising businesses, teaching future leaders and translating the pace of commerce into context readers can use.
Years spent working across retail, commerce, media, and strategy
15+
The year Jeanel founded RetailBoss
2011
A perspective shaped by brands, retailers, events, and consumer markets
Global
Featured & Trusted
A trusted voice in the wider retail conversation.
Media Commentary
Her retail perspective has been featured across business, commerce, consumer and trade media.
“The job is to make the market easier to understand—and the next decision easier to make.”
Events
In conversation with the industry.
From panels and keynotes to trade shows and industry forums, Jeanel brings RetailBoss’s reporting into the rooms where the next chapter of commerce is being discussed.
