Jeanel Alvarado, B.com, Founder, CEO & Editor-in-Chief

RETAILBOSS was founded by retail expert and consultant Jeanel Alvarado – Ohemeng in 2011. I have 15 years of experience in the retail industry, including expertise in marketing, operations, merchandising, buying, shopping, and technology. Jeanel has worked on retail consulting projects for major retailers, independent brands, shopping centers, and real estate companies, giving her vast insight into shopping and retail insights.

Jeanel is highly regarded for her media commentary, speaking, and educational academia. Her extensive experience in retail and business consulting includes being the senior managing director of The School of Retailing at the University of Alberta School of Business and the owner of her consultancy. Her education includes a Bachelor of Commerce Degree (B.Com) in Marketing and a Certificate in Real Estate (Commercial) from The University of Alberta School of Business before obtaining her Bachelor of Commerce degree. Jeanel also completed a Diploma in Fashion Merchandising and Buying from LaSalle College Vancouver, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.

Jeanel’s expertise is relied upon by leading companies, news and media outlets, and blogs, including The SUN, CTV, Entrepreneur, CBC, Retail Insider, CVM, The Gleaner, California Apparel News, Seaside Retailer, Betches, Shopify, and more. As a recognized thought leader, Jeanel regularly speaks, hosts, and provides media coverage for top trade shows, conferences, and summits. Jeanel has partnered with top industry B2B trade shows, expos, and events, including Beauty Connect, LuxePack, FashionGo Week, Smart Retail Tech, COSMECON, Fashion Career Con, White Label Expo Las Vegas, Private Label Expo NYC, Beauty Tech & Innovation Summit, Makeup LA and more.

“Retail continues to disrupt, evolve and reshape to meet new consumer expectations, the next generation of shoppers will drive the future eras of commerce.”

– Jeanel Alvarado